App User Acquisition Expert

Medialinks, a Dubai-based mobile-first growth partner, specializes in scaling apps through high-quality in-app and OEM traffic with clear accountability. The company focuses on user acquisition using CPI and CPA models, building performance systems that remain effective as budgets increase. Medialinks supports brands in acquiring high lifetime value (LTV) users and scaling performance across multiple channels to deliver measurable business outcomes. Their services include OEM campaigns, paid media on major platforms, SEO and organic growth, influencer marketing, performance creatives and testing, conversion rate optimization, and retail activations. Operating across markets such as the UAE, Qatar, UK, India, Pakistan, Nigeria, and China, Medialinks is trusted by leading brands worldwide.

Key Responsibilities
Plan, execute, and optimize user acquisition campaigns across OEM, paid media, and other mobile performance channels to drive app installs and acquire high LTV users. Manage CPI and CPA campaigns while monitoring key performance metrics to ensure campaign effectiveness. Conduct A/B testing to improve conversion rates, user retention, and overall return on investment (ROI). Collaborate closely with internal teams and external partners to align strategies and share insights. Analyze campaign data regularly, prepare detailed performance reports, and recommend actionable improvements to enhance results. Stay informed about the latest trends, platforms, and tools in mobile app growth to continuously refine acquisition strategies and maintain competitive advantage.

Required Qualifications
Strong analytical skills to interpret campaign data, optimize performance, and make data-driven decisions. Proven expertise in mobile user acquisition, including managing CPI and CPA campaigns and implementing growth strategies for apps. Effective communication skills to collaborate with cross-functional teams, partners, and stakeholders. Program management capabilities to plan, execute, and track multiple campaigns and initiatives simultaneously. Market research skills to understand target audiences, competitive landscapes, and emerging trends in mobile marketing. Experience working with paid media platforms such as Google, Meta, TikTok, and Snapchat, as well as app attribution tools like AppsFlyer, Adjust, or Branch. Knowledge of performance marketing concepts, funnel optimization, and A/B testing methodologies. A bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience. Ability to work on-site in Lahore, manage time effectively, and adapt to a fast-paced, outcome-driven environment.

Preferred Qualifications and Benefits
Familiarity with advanced performance marketing techniques and a strong understanding of mobile growth ecosystems will be advantageous. Candidates who demonstrate a proactive approach to learning and applying new tools and strategies will thrive in this role. The position offers the opportunity to work with a dynamic team in a growing company that operates across multiple international markets, providing exposure to diverse mobile user acquisition challenges and solutions. This full-time, on-site role in Lahore is ideal for professionals seeking to deepen their expertise in app growth and performance marketing within a results-oriented environment.