Posted Sep 26, 2026 14 views
We are seeking a skilled App Growth & ASO Manager to lead the growth and monetization efforts of our mobile applications. This role involves managing the entire app lifecycle from launch through user acquisition to revenue generation. The ideal candidate will have hands-on experience with mobile app marketing, a deep understanding of App Store Optimization (ASO), and the ability to scale campaigns effectively while optimizing performance and profitability.
Key Responsibilities
- Plan, execute, and manage mobile app marketing campaigns across various platforms.
- Run and optimize Google Ads App Campaigns, including Universal App Campaigns (UAC) and TROS campaigns.
- Oversee ASO efforts to enhance app visibility and ranking on the Google Play Store.
- Analyze campaign performance metrics such as Cost Per Install (CPI), Return on Ad Spend (ROAS), user retention, and overall user growth.
- Develop and refine AdMob monetization strategies to maximize app revenue.
- Manage Google Play Console activities, including app releases, listing updates, and performance monitoring.
- Scale successful campaigns while maintaining a focus on profitable user acquisition.
- Conduct A/B testing on creatives, target audiences, campaigns, and various growth strategies to identify the most effective approaches.
- Identify and troubleshoot performance issues, continuously optimizing campaigns for better results.
Required Qualifications
- Proven hands-on experience managing Google Ads campaigns specifically for mobile applications.
- Strong knowledge of App Store Optimization techniques and Google Play Store ecosystem.
- Practical experience with AdMob and monetization strategies for mobile apps.
- Ability to analyze app marketing data and metrics to inform decision-making and campaign scaling.
- Demonstrated capability to manage the full app growth cycle, from launch through acquisition to monetization.
Preferred Qualifications
- Experience with TROS (Target Return on Spend) campaigns is highly advantageous.
This position offers the opportunity to work in a dynamic environment focused on driving app growth and maximizing user engagement and revenue. If you are passionate about mobile marketing and have a data-driven approach to scaling apps, we encourage you to apply.
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