HyperSoft Tech is an innovative and collaborative technology company seeking a proactive and analytical Apps Growth Intern to join our dynamic team. This internship offers a unique opportunity to gain hands-on experience in managing Google Ads campaigns, optimizing app monetization metrics, and uncovering growth opportunities within the mobile app ecosystem. The role is designed for individuals passionate about digital marketing and app growth strategies, with the potential to transition into a full-time position based on performance and business needs.
Key Responsibilities:
- Assist in setting up, monitoring, and optimizing Google App Campaigns to enhance user acquisition efficiency, cost per install (CPI), and return on ad spend (ROAS).
- Monitor and analyze daily app monetization performance across ad networks such as Google AdMob.
- Track key monetization metrics including effective cost per mille (eCPM), impressions, ad revenue, and ad placement performance.
- Support creative and copy testing initiatives to improve click-through rates (CTR), conversion rates, and overall campaign effectiveness.
- Analyze app store listings and user acquisition funnels to identify potential growth opportunities.
- Prepare and maintain detailed performance reports using Microsoft Excel or Google Sheets, focusing on metrics like CPI, CPM, ROAS, and lifetime value (LTV).
- Conduct market and competitor research to identify emerging trends, competitive insights, and new growth avenues.
Required Qualifications:
- At least six months of practical experience in managing, executing, or supporting Google Ads campaigns.
- Basic understanding of mobile app growth, user acquisition strategies, and paid advertising channels.
- Foundational knowledge of Google App Campaigns and their structures.
- Basic familiarity with mobile app monetization concepts, including Google AdMob, eCPM, and ad units.
- Proficiency in Microsoft Excel or Google Sheets, with the ability to analyze and interpret data effectively.
- Strong analytical and problem-solving skills with keen attention to detail.
- Willingness to learn and adapt in a fast-paced work environment.
- Good communication and teamwork skills to collaborate effectively within the team.
This internship is a full-time, in-person role based at our office located on the 3rd Floor, B3 Heights, Bahria Business District Phase 8, Bahria Town, Rawalpindi, Punjab. The position runs for three months, Monday through Friday, from 9:00 AM to 6:00 PM. Successful interns may have the opportunity to transition into a permanent role depending on their performance and the company’s business requirements.
If you are eager to develop your skills in app growth marketing and contribute to impactful campaigns within a supportive and innovative environment, HyperSoft Tech welcomes your application.