Apps Performance Specialist, Large Customer Sales (English, Urdu)

Google is seeking a motivated and experienced App Specialist to lead sales efforts across its App solutions for key accounts in Pakistan and Southeast Asia. This role involves partnering with client-facing teams to understand business needs, drive adoption of Google App Campaigns, and build long-term relationships with decision-makers. The ideal candidate will have a strong background in digital media, app account management, and performance marketing, combined with the ability to communicate fluently in English and Urdu to support Urdu-speaking customers. This position offers the opportunity to work at the forefront of advertising technology, influencing market strategies and delivering impactful results for major global clients.

Key Responsibilities

- Lead front-line sales efforts for Google’s App solutions within high-potential accounts in Pakistan and Southeast Asia Large Customer Sales (LCS).
- Collaborate with LCS pods and client teams to identify client requirements, provide expert advice on app best practices, and apply deep product knowledge to address business challenges.
- Promote adoption of new app features by guiding clients through product upgrades and migrations to ensure sustained success.
- Develop and maintain long-term relationships with C-level client executives and agency partners to design and execute strategic marketing plans.
- Utilize data analysis, technical expertise, and storytelling skills to create compelling executive presentations that align Google’s products with clients’ critical business objectives.
- Investigate complex technical issues and work closely with senior product management teams to resolve challenges and enhance product offerings.

Required Qualifications

- Bachelor’s degree or equivalent practical experience.
- Minimum of 5 years’ experience in digital media, sales, marketing, or product roles.
- Proven experience working within digital organizations.
- Expertise in app account management and measurement infrastructure.
- Fluency in English and Urdu to effectively serve Urdu-speaking customers.

Preferred Qualifications and Benefits

- Experience working across Southeast Asian markets, particularly within mobile app or mobile advertising sectors such as casual gaming, eCommerce, travel, and fintech.
- Strong background in performance marketing and ROI-driven media strategies.
- In-depth understanding of the app and mobile marketing ecosystem, including user acquisition platforms.
- Expertise in the gaming vertical, with knowledge of industry challenges, growth opportunities, and Google’s strategic direction.
- Ability to develop and manage successful joint business plans with cross-functional partners.
- Exceptional knowledge of Google App Ads solutions, especially in performance and measurement.
- Exposure to attribution partners like Appsflyer and Adjust, along with familiarity with recent iOS measurement changes.

Please note that nationals from India and Israel are currently unable to obtain a work visa in Pakistan for this role.

This position offers the chance to be part of Google’s Large Customer Sales team, recognized as strategic partners and thought leaders for leading global brands and agencies. You will play a pivotal role in shaping the future of advertising in the AI era, delivering innovative solutions that drive growth for both clients and Google.