Area Manager Nawabshah

BAT is looking for an experienced Marketing professional to lead the Nawabshah Area business, focusing on sustainable volume and market share growth through strong commercial execution. This role offers the chance to work in a fast-paced, evolving environment that values innovation and strategic thinking. As part of a global, multi-category company committed to building a smokeless world, you will collaborate with cross-functional teams and industry leaders to shape marketing strategies within a regulated and rapidly changing market landscape.

Key Responsibilities
- Lead the end-to-end management of the Nawabshah Area business to ensure consistent growth in volume and market share.
- Develop and implement the Area operational plan in alignment with company priorities and growth targets set by the Regional Manager.
- Drive excellence in route-to-market strategies, focusing on outlet coverage, product availability, assortment, visibility, and quality execution.
- Coordinate the execution of Brand and Trade programs designed by Central teams.
- Build distributor capabilities while managing stock levels, coverage frequencies, claims, controls, and overall commercial operations effectively.
- Translate market, consumer, and competitor insights into actionable growth plans and timely interventions.
- Lead, coach, and develop frontline team members to promote accountability and foster a high-performance culture.
- Empower the team to deliver execution excellence and resolve market challenges promptly.
- Ensure strong governance, compliance, controls, and maintain accurate business reporting on an ongoing basis.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Relevant experience in trade marketing, sales & distribution, or field operations within the FMCG sector.
- Strong understanding of commercial execution, route-to-market strategies, distribution, outlet coverage, and customer engagement.
- Proven leadership skills with the ability to coach and develop team members effectively.
- Analytical and problem-solving abilities, capable of converting data and market insights into practical actions.
- Ability to build and maintain productive relationships with distributors, customers, and external suppliers.
- Excellent communication, stakeholder management, and disciplined execution skills.
- Willingness and ability to travel extensively within the Nawabshah Area and work effectively in diverse market conditions.

Preferred Qualifications and Benefits
- Competitive salary with a market-leading annual performance bonus, subject to eligibility.
- Comprehensive benefits package supporting health, work-life balance, transportation, and flexible holidays.
- Access to online learning platforms and personalized growth programs to enhance leadership skills.
- Opportunities for internal advancement within a transformative and inclusive environment.
- Commitment to diversity and inclusion, supporting employees regardless of background or life circumstances.
- Support for career re-entry through initiatives like The Global Returners program, assisting professionals restarting their careers after extended breaks.
- A culture prioritizing social, emotional, physical, and financial wellbeing through various initiatives and benefits.
- Recognition as a Global Top Employer for eight consecutive years, reflecting excellent employee conditions and a strong commitment to purposeful careers.

Join BAT to be part of a company where your career can grow with purpose and possibility. This role offers the opportunity to contribute to a better tomorrow while advancing your professional journey in a supportive and innovative environment.