Area Sales Manager - Gujranwala

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care

Molped in feminine care
Joly, Evony, and Goodcare in personal healthcare
Bingo, Gleen, Test, and Has in home care
Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

About the Role: We are currently seeking a dynamic and performance-driven professional to join our Sales team as an Area Sales Manager – Gujranwala . If you are passionate about driving business growth, leading high-performing teams, and delivering strong market execution in a fast-paced FMCG environment, then Hayat is waiting for you! Responsibilities:

Drive achievement of monthly, quarterly, and annual sales, distribution, and visibility targets across assigned channels
Develop and execute strategic sales plans to ensure sustainable business growth within the territory
Manage and strengthen distributor networks to ensure effective coverage, service levels, and return on investment (ROI)
Negotiate and implement annual agreements, promotional plans, trade activities, and sales targets with distributors and key customers
Ensure strong execution of trade and channel strategies, including visibility and in-store point-of-buy (POB) execution
Lead, coach, and develop distributor and company sales teams to improve performance and market execution
Conduct regular market visits to monitor competition, identify growth opportunities, and ensure effective retail execution
Ensure efficient stock management and timely recovery of receivables in line with company policies
Collaborate closely with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure smooth operations
Utilize market intelligence and sales data to identify opportunities and drive business decisions
Ensure compliance with company policies, trade standards, and regulatory requirements within the territory

Qualifications

Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field
8–12 years of FMCG sales experience, including prior experience as an Area Sales Manager
Strong experience in area sales management, distributor handling, and team leadership
Solid understanding of sales fundamentals, trade marketing, and distribution management
Familiarity with General Trade, Wholesale, and Modern Trade channels
Strong analytical, negotiation, and stakeholder management skills
Proficiency in MS Office (Excel, PowerPoint) and sales reporting tools
Ability to analyze market trends and drive data-based decisions

Other Requirements