Area Sales Manager

Dawood Family Takaful Ltd (DFTL), a pioneer in Pakistan’s Family Takaful (Islamic life insurance) sector and part of the First Dawood Group of Companies, is seeking an Area Sales Manager based in Gujranwala. The company operates under the Securities & Exchange Commission of Pakistan’s regulatory framework and is committed to providing Shariah-compliant financial protection solutions that help customers build savings and secure their families’ futures. With a strong capital base and an experienced management team, DFTL focuses on innovative, customer-centric products and aims to set high standards in claims management and long-term customer loyalty both locally and internationally.

The Area Sales Manager will play a crucial role in driving business growth and expanding market presence within the assigned territory. This full-time, on-site position requires the development and execution of effective sales strategies to meet and exceed targets. The role involves managing relationships with individual and corporate clients, leading a sales team, and ensuring the successful implementation of sales campaigns and customer engagement initiatives. The manager will also coordinate closely with branch and head office teams, monitor sales performance, and ensure compliance with company policies and Shariah principles. Regular field visits, training sessions, and local promotional events are key components of the role, along with providing timely market feedback to support continuous product and service enhancement.

Key Responsibilities

- Develop and implement sales strategies to achieve business growth and sales targets within the assigned territory.
- Lead, mentor, and motivate the sales team to enhance performance and customer engagement.
- Conduct regular field visits to build strong relationships with customers, partners, and stakeholders.
- Coordinate with branch and head office teams to ensure smooth execution of sales campaigns and adherence to company policies.
- Monitor sales performance metrics and prepare reports to track progress and identify areas for improvement.
- Ensure all sales activities comply with Shariah-based business principles and company guidelines.
- Organize and conduct training sessions for sales staff to improve product knowledge and selling skills.
- Plan and manage local promotional events to increase brand awareness and customer acquisition.
- Provide timely and accurate market feedback to support product development and service improvements.

Required Qualifications

- Proven experience in sales or business development, preferably within insurance, Takaful, banking, or financial services sectors.
- Strong skills in territory management, team leadership, and performance monitoring to consistently meet or exceed sales targets.
- Excellent communication, negotiation, and relationship-building abilities with diverse customer groups and business partners.
- Good understanding of Islamic financial principles and a commitment to operating within a Shariah-compliant framework.
- Bachelor’s degree in Business, Marketing, Finance, or a related discipline.
- Ability to work on-site in Gujranwala, including regular field visits, and adapt to a dynamic, target-driven environment.
- Strong analytical, reporting, and problem-solving skills, with proficiency in basic office software and sales productivity tools.
- High level of integrity, customer focus, and dedication to fostering long-term relationships.

Preferred Qualifications and Benefits

- A master’s degree or relevant professional certifications in sales, marketing, or finance will be considered an advantage.
- Opportunity to work with a well-established and financially strong organization committed to ethical and Shariah-compliant business practices.
- Exposure to innovative product lines and potential for career growth within the First Dawood Group and expanding Islamic financial markets.

This role offers a challenging and rewarding opportunity for a motivated sales professional to contribute to the growth of a respected leader in the Family Takaful industry.