Posted Sep 25, 2026 43 views
Big Bird Food is seeking a dedicated and experienced Area Sales Officer (ASO) for the HoReCa segment based in Faisalabad. The ideal candidate will be responsible for driving sales growth within the HoReCa and Food Service sectors, leveraging their knowledge of the FMCG industry. This role requires a hands-on approach with in-person engagement to build and maintain strong relationships with clients, ensuring the achievement of sales targets and expanding market presence.
Key Responsibilities:
- Develop and execute sales strategies tailored to the HoReCa and Food Service channels in Faisalabad.
- Identify new business opportunities and establish strong relationships with key accounts.
- Monitor market trends and competitor activities to adapt sales approaches accordingly.
- Collaborate with internal teams to ensure product availability and timely delivery.
- Provide regular sales reports and forecasts to management.
- Maintain a thorough understanding of product offerings and effectively communicate their benefits to clients.
Required Qualifications:
- University graduate in Business, Commerce, or a related field.
- Minimum of 3 to 4 years of relevant experience in the HoReCa or Food Service sector within an FMCG company.
- Proven track record of achieving sales targets and managing client relationships in Faisalabad.
- Strong communication, negotiation, and interpersonal skills.
- Ability to work independently and manage time efficiently in an in-person work environment.
Work Location:
This position requires the candidate to work on-site in Faisalabad, ensuring direct interaction with clients and stakeholders.
Big Bird Food offers an opportunity to grow within a dynamic FMCG environment, focusing on the fast-paced HoReCa sector. Candidates with a proactive mindset and a passion for sales in the food service industry are encouraged to apply. Please ensure to mention the position name when submitting your application.
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Big Bird Foods (Pvt) Ltd
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