ASO Associate (App Store Optimization)

Located in Gulberg 3, Lahore, this full-time, on-site position at Game District offers an exciting opportunity for fresh graduates and early-career professionals to join a dynamic team focused on mobile gaming. As an ASO Associate, you will play a vital role in enhancing the visibility and growth of our mobile games by engaging in app store optimization, market research, competitor analysis, and app publishing. This role is designed for individuals who are curious, creative, and analytical, with a passion for mobile gaming and a desire to develop hands-on experience in the gaming industry.

Key Responsibilities

- Conduct comprehensive market research on mobile gaming trends, competitor games, market opportunities, and player preferences to inform strategic decisions.
- Support game research and development by identifying promising game concepts, analyzing market demand, and studying successful mobile games.
- Perform App Store Optimization (ASO) tasks including keyword research, metadata optimization, and improving store listings to boost game visibility and downloads.
- Research and analyze creative assets such as game icons, screenshots, and feature graphics to identify opportunities for improving conversion rates.
- Assist with A/B testing and store listing experiments to evaluate the effectiveness of different creatives and metadata.
- Manage app publishing operations by supporting game listings, updates, and publishing tasks through platforms like Google Play Console and Apple App Store Connect.
- Monitor store performance metrics including impressions, downloads, and conversion rates to track growth and identify areas for improvement.
- Collaborate closely with design, marketing, and development teams to implement asset updates and optimization strategies.
- Stay updated on industry trends, analyze performance data, and suggest continuous improvements to enhance game visibility and growth.

Required Qualifications

- 0 to 6 months of relevant experience; fresh graduates are encouraged to apply.
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
- A strong interest in mobile games, gaming trends, and app publishing.
- Excellent research, analytical, and problem-solving skills.
- Creative mindset with keen attention to detail.
- Basic understanding of mobile applications and digital platforms.
- Willingness to learn ASO, market research, and game publishing workflows.
- Good communication and teamwork abilities.

Preferred Qualifications and Benefits

- Familiarity with Google Play Console, Apple App Store Connect, or ASO tools is advantageous.
- Prior experience in ASO, digital marketing, app publishing, or mobile game research is a plus but not mandatory.
- Opportunity to gain hands-on experience and mentorship from industry professionals.
- Work in a creative and collaborative environment focused on innovation in mobile gaming.

If you are passionate about mobile games, enjoy researching market trends, and want to build a career in app store optimization and game publishing, this role at Game District offers a valuable platform to grow and contribute meaningfully to the gaming community.