ASO Expert (Games)

TechZango Studio, founded in 2021, is a rapidly growing software house specializing in mobile apps, games, graphic design, and digital marketing. With a people-focused leadership approach, the company fosters an exceptional work culture that includes meals, accommodation, bonuses, and team celebrations. Committed to innovation, TechZango Studio aims to become a global leader in app and game development while empowering both its team and users. We are currently seeking an experienced and results-driven ASO Expert specializing in games to lead our App Store Optimization efforts across Google Play Store and Apple App Store. This role focuses on driving organic downloads, improving keyword rankings, and optimizing conversion rates for our mobile gaming portfolio. Candidates with a strong understanding of mobile gaming trends, app store algorithms, and data-driven growth strategies will thrive in this position.

Key Responsibilities

- App Store Optimization: Develop and implement comprehensive ASO strategies covering metadata, keywords, graphics, and localization for both Google Play and Apple App Store platforms.
- Keyword Research & Strategy: Conduct in-depth keyword research, competitor analysis, and gap analysis to target high-volume, relevant gaming keywords that improve search rankings.
- Creative Optimization: Work closely with graphic designers to create, test, and refine game icons, screenshots, feature graphics, and promotional videos that maximize conversion rates.
- A/B Testing: Plan and execute continuous A/B tests using Google Play Console and App Store Connect to enhance Store Listing Conversion Rates (CVR).
- Competitor & Market Analysis: Monitor competitor performance, industry trends, algorithm updates, and app store feature changes to maintain a competitive edge.
- Performance Tracking & Reporting: Analyze key organic metrics such as impressions, downloads, keyword rankings, and CVR, providing actionable insights to product teams for ongoing optimization.

Required Qualifications

- Experience: 2 to 3 years of hands-on experience in App Store Optimization specifically for mobile games.
- Tools Proficiency: Skilled in using leading ASO tools such as MobileAction, Sensor Tower, AppTweak, App Annie (Data.ai), or similar platforms.
- Store Mastery: Strong expertise in managing Google Play Console and App Store Connect, including native A/B testing tools.
- Data-Driven Mindset: Excellent analytical abilities with a focus on conversion rates, user acquisition, and return on investment (ROI).
- Game Industry Knowledge: Passionate about mobile games with a solid understanding of gamer psychology and current design trends.
- Communication: Proficient in English, both written and verbal, to effectively manage localization and collaborate with cross-functional teams.

Preferred Qualifications and Benefits

- Competitive salary package complemented by performance-based bonuses.
- Subsidized meals and accommodation provided to support employee well-being.
- Regular team celebrations, recognition programs, and social events to foster a positive work environment.
- Clear pathways for career growth and professional development within a fast-growing company.

This role offers an exciting opportunity to shape the growth of a dynamic mobile gaming portfolio while working in a supportive and innovative environment. If you are passionate about mobile games and have the expertise to drive organic growth through ASO, TechZango Studio welcomes your application.