ASO (Games)

The Game Storm Studios (Private) Limited

Lahore , Pakistan

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The Game Storm Studios Pvt. Ltd. is seeking a skilled and results-oriented ASO Specialist with 1 to 2 years of experience in App Store Optimization, preferably within the mobile gaming industry. The successful candidate will have a strong grasp of app store algorithms, keyword research, metadata optimization, and strategies aimed at enhancing game visibility, driving organic downloads, and improving conversion rates. This role is based in Quaid-e-Azam Industrial Estate, Lahore, with working hours from Monday to Friday, 9:00 AM to 6:00 PM.

Key Responsibilities

- Develop and execute ASO strategies to boost the visibility and organic downloads of mobile games.
- Perform keyword research and competitor analysis to identify high-potential keywords and market opportunities.
- Optimize game titles, subtitles, descriptions, keywords, and other metadata for both Google Play Store and Apple App Store.
- Conduct A/B testing on icons, screenshots, feature graphics, and preview videos to improve app store conversion rates.
- Monitor game rankings, keyword performance, organic downloads, impressions, and conversion rates regularly.
- Carry out market and competitor research to stay ahead of emerging trends and opportunities in the mobile gaming sector.
- Collaborate closely with game designers, artists, and marketing teams to develop compelling store listing assets.
- Use analytics and app store intelligence tools to track ASO performance.
- Analyze user reviews and ratings to identify areas for enhancing game listings and overall user experience.
- Prepare regular performance reports and provide actionable insights based on data analysis.
- Stay informed about changes in app store algorithms, ASO best practices, and mobile gaming market trends.

Required Qualifications

- 1 to 2 years of hands-on experience in App Store Optimization, ideally for mobile games.
- Strong understanding of ranking factors for both Google Play Store and Apple App Store.
- Proficiency in keyword research, metadata optimization, and competitor analysis.
- Experience with ASO tools such as Sensor Tower, AppTweak, AppFollow, MobileAction, or similar platforms.
- Knowledge of app store conversion rate optimization and A/B testing methodologies.
- Basic understanding of mobile game marketing, user acquisition, and organic growth strategies.
- Ability to analyze performance data and convert insights into effective optimization strategies.
- Excellent analytical, communication, and problem-solving skills.
- Capacity to work independently while collaborating effectively with cross-functional teams.
- Genuine passion for mobile games, market research, and data-driven optimization.

Preferred Qualifications and Benefits

While not explicitly stated, candidates who demonstrate creativity, motivation, and a strong analytical mindset will thrive in this role. The ideal ASO Specialist will take ownership of their tasks, make informed, data-driven decisions, and work collaboratively to enhance the organic growth of The Game Storm Studios’ mobile games. This position offers the opportunity to be part of a dynamic team focused on innovation and market leadership in the mobile gaming industry.