ASO interns

As an ASO (App Store Optimization) intern at ITGlobe, you will play a vital role in enhancing the visibility and performance of mobile applications on various app stores. Your daily responsibilities will include conducting keyword research, updating metadata, and monitoring app performance metrics. You will analyze app rankings and user reviews, assist with A/B testing of icons, screenshots, and descriptions, and prepare regular reports to track progress. Working closely with product, design, and marketing teams, you will help ensure that app listings align with user acquisition goals and maintain consistent branding. This is a full-time, on-site position based in Johar Town, Lahore, requiring active collaboration and learning within the team environment.

Key Responsibilities
- Conduct keyword research to improve app discoverability on platforms such as Google Play and Apple App Store.
- Update and optimize app metadata, including descriptions, titles, and promotional text.
- Analyze app rankings and user feedback to identify areas for improvement.
- Assist in A/B testing of app icons, screenshots, and descriptions to enhance user engagement.
- Prepare and present regular reports on app performance metrics to relevant stakeholders.
- Collaborate with cross-functional teams including product management, design, and marketing to align ASO strategies with overall user acquisition and branding objectives.
- Maintain up-to-date knowledge of mobile app trends and app store algorithm changes.

Required Qualifications
- Basic skills in market research and data analysis with an understanding of mobile app ecosystems and current trends.
- Strong written communication abilities, including drafting clear and engaging app descriptions and reviewing content for accuracy.
- Familiarity with digital platforms, particularly app stores like Google Play and Apple App Store, and an interest in user acquisition and growth strategies.
- Ability to collaborate effectively with cross-functional teams and manage time efficiently to meet deadlines in a structured work environment.

Preferred Qualifications and Benefits
- Currently pursuing or completed studies in Marketing, Business, Computer Science, or related fields.
- Proficiency in English with strong attention to detail.
- Genuine interest in mobile applications and the field of ASO.
- Opportunity to gain hands-on experience in a dynamic, fast-paced tech environment.
- Work on-site in a collaborative team setting, fostering professional growth and learning.

This internship offers a valuable chance to develop practical skills in app store optimization while contributing to the success of mobile applications in a growing technology company.