ASO interns

As an ASO (App Store Optimization) intern at ITGlobe, you will play a vital role in enhancing the visibility and performance of mobile applications on various app stores. Your primary focus will be on conducting keyword research, updating app metadata, and tracking app performance metrics. On a daily basis, you will analyze app rankings and user feedback, support A/B testing of visual assets such as icons and screenshots, and prepare detailed reports to monitor app success. This position requires close collaboration with product, design, and marketing teams to ensure that app listings align with user acquisition objectives and brand standards. The role is full-time and based on-site in Johar Town, Lahore, emphasizing hands-on learning and teamwork.

Key Responsibilities

- Conduct keyword research to optimize app store listings for better visibility and downloads.
- Update and maintain accurate metadata, including app descriptions, titles, and promotional text.
- Analyze app rankings and user reviews to identify opportunities for improvement.
- Assist in A/B testing of app icons, screenshots, and descriptions to enhance user engagement.
- Prepare regular performance reports highlighting key metrics and trends.
- Collaborate closely with cross-functional teams including product management, design, and marketing to ensure consistency with branding and acquisition goals.
- Manage time effectively to meet deadlines and contribute proactively within a structured work environment.

Required Qualifications

- Basic skills in market research and data analysis with an understanding of mobile app ecosystems and current trends.
- Strong written communication skills, including the ability to draft clear, concise app descriptions and review content for accuracy.
- Familiarity with digital platforms such as Google Play and Apple App Store, along with an interest in user acquisition and growth strategies.
- Ability to work collaboratively across teams and manage time efficiently in a fast-paced setting.

Preferred Qualifications and Benefits

- Currently pursuing or completed studies in Marketing, Business, Computer Science, or related fields.
- Proficiency in English with strong attention to detail.
- Genuine enthusiasm for mobile applications and App Store Optimization techniques.

This internship offers a valuable opportunity to gain hands-on experience in the mobile app industry while working closely with experienced professionals. The role is ideal for candidates looking to build expertise in ASO and digital marketing within a dynamic, on-site environment in Lahore.