ASO

This full-time, on-site position based in Lahore is for an App Store Optimization (ASO) specialist focused on enhancing app store listings to boost visibility, ranking, and conversion rates across major platforms. The role involves daily keyword research, competitor analysis, testing various metadata elements such as titles, descriptions, and screenshots, and closely monitoring performance metrics to drive continuous improvement.

Key Responsibilities
- Conduct comprehensive keyword research to identify high-impact terms for app store optimization.
- Analyze competitor apps to understand market positioning and identify opportunities for differentiation.
- Test and optimize metadata components, including app titles, descriptions, and visual assets like screenshots, to improve conversion rates.
- Monitor app performance metrics regularly and generate insights to inform optimization strategies.
- Collaborate closely with product, marketing, and design teams to ensure ASO efforts align with broader user acquisition and branding objectives.
- Prepare detailed performance reports and present data-driven recommendations for ongoing improvements.
- Stay updated with the latest app store guidelines, algorithm changes, and industry trends to maintain compliance and competitive advantage.

Required Qualifications
- Proven experience in app store optimization or a related digital marketing role.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in using ASO tools and analytics platforms for keyword research and performance tracking.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented mindset with a focus on testing and iterative improvement.
- Familiarity with app store ecosystems such as Apple App Store and Google Play Store.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in user acquisition, mobile marketing, or product management may find this role particularly well-suited to their skills. Working on-site in Lahore offers the opportunity to engage directly with teams and contribute to a dynamic, fast-paced environment focused on digital growth.

This role provides a platform to develop expertise in ASO within a collaborative setting, driving measurable impact on app performance and user engagement.