ASO (Run Ads on Google Ads for Play Store Applications)

We are seeking a skilled ASO Manager to lead the growth and monetization efforts of our mobile applications. The ideal candidate will be responsible for managing app marketing campaigns from launch through user acquisition and revenue optimization. This role requires a strategic mindset combined with hands-on experience in app store optimization, paid user acquisition, and monetization strategies to drive sustainable growth.

Key Responsibilities

- Plan, execute, and manage mobile app marketing campaigns across various platforms.
- Run and optimize Google Ads App Campaigns, including Universal App Campaigns (UAC) and TROS campaigns.
- Conduct App Store Optimization (ASO) to improve visibility and ranking on the Google Play Store.
- Analyze campaign performance metrics such as Cost Per Install (CPI), Return on Ad Spend (ROAS), user retention, and overall user growth.
- Develop and refine monetization strategies using AdMob to maximize revenue.
- Manage app releases, listings, and performance monitoring through the Google Play Console.
- Scale successful campaigns while maintaining efficient and profitable user acquisition costs.
- Test different creatives, target audiences, campaign structures, and growth tactics to identify the most effective strategies.
- Identify and troubleshoot performance issues, continuously optimizing campaigns for better results.

Required Qualifications

- Proven hands-on experience managing Google Ads campaigns specifically for mobile applications.
- Strong knowledge of App Store Optimization techniques and familiarity with the Google Play Store ecosystem.
- Practical experience with AdMob monetization and revenue optimization.
- Ability to analyze app marketing data and metrics to inform campaign scaling and improvements.
- Demonstrated capability to manage the full app growth cycle, from launch to acquisition and monetization.

Preferred Qualifications

- Experience with TROS (Target Return on Spend) campaigns is highly advantageous.

This position offers the opportunity to work in a dynamic environment where your expertise will directly impact the growth trajectory of our mobile apps. If you have a passion for mobile marketing and a track record of driving app success, we encourage you to apply.