ASO Specialist

We are seeking a results-oriented App Store Optimization (ASO) Specialist to join our team and contribute to the growth of our mobile app portfolio targeting international markets. This role is based in Faisalabad, Pakistan, and offers a flexible, remote or hybrid work arrangement with a commitment of 4 hours per day, Monday through Friday. The ideal candidate will have a minimum of two years of hands-on experience in ASO, particularly with iOS App Store optimization, and possess a strong understanding of ASO ranking factors, tools, and strategies. Reliable internet connectivity and availability during working hours are essential for this position.

Key Responsibilities
- Develop and implement effective ASO strategies to increase app downloads and improve user retention.
- Conduct comprehensive keyword research, competitor analysis, category evaluation, and market research to identify growth opportunities.
- Optimize app store listings to enhance visibility and conversion rates.
- Monitor and improve keyword rankings and organic download performance.
- Collaborate closely with design and development teams to align ASO efforts with app updates and marketing initiatives.
- Identify new trends and opportunities for growth within competitive landscapes.

Required Qualifications
- Minimum of 2 years of practical experience in App Store Optimization.
- Proven expertise in iOS App Store Optimization, including a deep understanding of ranking algorithms and ASO tools.
- Ability to independently manage and optimize multiple apps simultaneously.
- Strong analytical skills to interpret data and translate insights into actionable ASO strategies.

Preferred Qualifications and Benefits
Candidates who can demonstrate measurable success in previous ASO roles will be highly regarded. Examples of desired achievements include:
- Significant increases in organic app downloads.
- Improved keyword rankings and store visibility.
- Enhanced store conversion rates through optimized listings.
- Successful execution of A/B testing to refine app presentation.
- Experience driving growth in international markets, particularly the US.

Experience working with subscription-based, utility, productivity, or AI-focused mobile applications is considered a strong advantage.

Interested candidates are encouraged to apply by submitting their CV along with a brief summary of apps they have optimized, their most impactful ASO results, and the ASO tools they have utilized. This opportunity offers a competitive salary aligned with market standards and the chance to work in a dynamic environment focused on mobile app growth.