ASO Specialist- (Inhouse Faisalabad)

Enzipe is seeking a skilled ASO Specialist with 1.5 to 2 years of proven experience in app store optimization and mobile growth strategies to join their team. This role is based on-site in Faisalabad, with no remote work options available. The working hours are from 9:00 AM to 6:00 PM. The ideal candidate will have a strong background in optimizing apps for both Android and iOS platforms, particularly within SaaS-based mobile applications, and will be eager to contribute to a collaborative and growth-focused environment.

Key Responsibilities
- Develop and implement effective ASO strategies for both Android and iOS App Stores.
- Optimize app titles, subtitles, descriptions, keywords, metadata, screenshots, and other app store assets to enhance visibility.
- Conduct thorough keyword research and competitor analysis to boost organic downloads and app ranking.
- Monitor app rankings, keyword performance, conversion rates, and user acquisition metrics regularly.
- Execute A/B testing to improve app store conversion rates and overall performance.
- Collaborate closely with UI/UX designers, Flutter developers, and marketing teams to enhance user experience and app functionality.
- Provide actionable suggestions based on user behavior, analytics insights, and emerging market trends.
- Stay up-to-date with the latest changes in App Store and Google Play algorithms, ASO trends, and best practices.

Required Qualifications
- 1.5 to 2 years of hands-on experience in app store optimization.
- Proven expertise in Android ASO and Google Play Store optimization.
- Mandatory experience working with SaaS-based mobile applications.
- Strong understanding of app store algorithms, ASO tools, analytics platforms, and A/B testing methodologies.
- Excellent skills in keyword research, competitor analysis, and content optimization.
- Data-driven mindset with strong analytical and problem-solving capabilities.
- Effective communication skills and ability to work collaboratively with cross-functional teams.

Preferred Qualifications and Benefits
- Experience in a dynamic, fast-paced environment is advantageous.
- Opportunity to grow into a full-time role within the company.
- Collaborative and growth-oriented workplace culture.
- Office-provided lunch to support employee well-being.
- Twice daily tea service to create a comfortable work atmosphere.
- One paid leave per month to maintain work-life balance.

This position offers a unique opportunity to contribute to Enzipe’s mobile growth initiatives while working closely with diverse teams. Candidates who are passionate about ASO and mobile app performance optimization are encouraged to apply.