Assisstant Brand Manager - FMCG

Trajital International is seeking a strategic and creative Assistant Brand Manager with a minimum of three years’ experience in FMCG brand management, preferably gained through a marketing agency. The ideal candidate will have a strong understanding of building and managing local FMCG brands across categories such as food and beverages, snacks, confectionery, personal care, and household products. This role requires someone who can develop marketing strategies, execute integrated campaigns, manage brand communications, and collaborate effectively with creative, digital, and sales teams to drive business growth. Immediate joiners are preferred for this full-time, on-site position based in NASTP, Shahrah-e-Faisal, Karachi, with working days from Monday to Friday plus alternate Saturdays.

Key Responsibilities

Brand Strategy & Planning: Assist in developing and implementing brand strategies aligned with business objectives and target markets. Conduct market research, competitor analysis, and consumer behavior studies to identify growth opportunities. Support the development of brand positioning, messaging, and communication plans while monitoring industry trends to maintain competitive advantage.

Campaign Management & Execution: Plan, coordinate, and execute integrated marketing campaigns for FMCG brands. Develop campaign concepts, creative briefs, promotional activities, and marketing calendars. Ensure timely delivery of campaigns by collaborating with internal teams and monitor campaign performance to recommend improvements.

Creative & Digital Marketing Coordination: Work closely with creative teams on campaign concepts, visual communication, copywriting, and brand storytelling. Coordinate with digital marketing teams on social media campaigns, content calendars, and digital activations. Maintain consistency in brand identity and messaging across all marketing channels and review creative outputs to ensure alignment with brand guidelines.

Market Research & Consumer Insights: Analyze consumer preferences, market trends, and competitor strategies to identify opportunities for promotions and brand activations. Support research initiatives to understand brand perception and translate findings into actionable marketing recommendations.

Brand Activations & Promotions: Plan and manage on-ground brand activations, promotional campaigns, and consumer engagement initiatives. Support product launches, seasonal campaigns, and trade marketing activities. Coordinate with vendors and partners to ensure smooth execution and evaluate activation outcomes for continuous improvement.

Client & Cross-Functional Coordination: Liaise with clients, creative, digital, and sales teams to ensure effective campaign execution. Participate in client meetings, present campaign ideas, and provide progress updates. Manage multiple projects, timelines, and deliverables while maintaining quality standards and tracking budgets and performance metrics.

Performance Tracking & Reporting: Monitor brand and campaign performance using key performance indicators. Prepare detailed reports, presentations, and performance summaries. Analyze campaign reach, engagement, and consumer responses to recommend data-driven strategies for enhancing brand awareness and business results.

Required Qualifications

- Minimum of 3 years’ relevant experience as an Assistant Brand Manager, Brand Executive with significant brand ownership, or Team Lead.
- Prior experience working within a marketing or advertising agency is mandatory.
- Proven track record managing FMCG brands, preferably established local brands.
- Strong knowledge of brand strategy, integrated marketing campaigns, consumer insights, and brand activations.
- Experience collaborating with creative, digital marketing, and sales teams.
- Excellent communication, presentation, project management, and stakeholder coordination skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Strong analytical thinking and problem-solving skills.
- Proficiency in PowerPoint and Excel for campaign planning, presentations, and reporting.
- A portfolio or examples of previously managed FMCG campaigns will be an advantage.

Preferred Qualifications and Benefits

Candidates graduating from LUMS, FAST, or CBM will be given preference. Academic backgrounds in Marketing, Business Administration, or related fields are encouraged. The role offers a competitive monthly salary ranging from PKR 150,000 to PKR 250,000. The work schedule is Monday to Friday with alternate Saturdays, from 11 am to 8 pm, based on an on-site model at the Karachi office.

Applicants should be prepared to share details of FMCG brands or clients they have worked with and confirm their availability to join within a week. This position is ideal for candidates who understand both the strategic and executional aspects of brand management and have hands-on experience managing local FMCG accounts in an agency environment.