Assistant Brand Manager - FMCG

Trajital International is looking for a strategic and results-driven Assistant Brand Manager with a solid background in FMCG brand management, preferably gained through experience at a marketing agency. The ideal candidate will be instrumental in building and managing local FMCG brands across various categories, including food and beverages, snacks, confectionery, personal care, and household products. This role demands a blend of creativity and analytical skills to develop effective marketing strategies, execute campaigns, and collaborate closely with creative, digital, and sales teams to achieve business goals. This is a full-time, on-site position based in Karachi, with preference given to candidates who can join immediately.

Key Responsibilities

Brand Strategy & Planning: Support the development and implementation of brand strategies that align with business objectives and target markets. Conduct market research, competitor analysis, and consumer behavior studies to identify growth opportunities. Assist in shaping brand positioning, messaging, and communication strategies while monitoring industry trends to maintain competitive advantage.

Campaign Management & Execution: Plan, coordinate, and execute integrated marketing campaigns for FMCG brands. Develop campaign concepts, creative briefs, promotional activities, and marketing calendars. Work closely with internal teams to ensure campaigns are delivered on time and meet client expectations. Monitor campaign performance and recommend improvements.

Creative & Digital Marketing Coordination: Collaborate with creative teams on campaign concepts, visual elements, copywriting, and brand storytelling. Coordinate with digital marketing teams to manage social media campaigns, content calendars, and digital activations. Ensure consistent brand messaging across all marketing channels and review creative outputs for alignment with brand guidelines.

Market Research & Consumer Insights: Analyze consumer preferences, market trends, and competitor strategies to uncover promotional and engagement opportunities. Support research efforts to assess brand perception and market positioning, translating insights into actionable marketing recommendations.

Brand Activations & Promotions: Plan and oversee on-ground brand activations, promotional campaigns, and consumer engagement initiatives. Assist with product launches, seasonal campaigns, and trade marketing activities. Coordinate with vendors and partners to ensure smooth execution and evaluate outcomes for continuous improvement.

Client & Cross-Functional Coordination: Act as a liaison between clients, creative teams, digital marketers, and sales departments to ensure effective campaign delivery. Participate in client meetings, present campaign ideas, and provide progress updates. Manage multiple projects, timelines, and deliverables while maintaining high-quality standards. Monitor campaign budgets and performance metrics as required.

Performance Tracking & Reporting: Monitor brand and campaign performance using key performance indicators. Prepare detailed reports, presentations, and performance summaries. Analyze campaign reach, engagement, and consumer response to inform data-driven strategies that enhance brand awareness and business results.

Required Qualifications

- Minimum of 3 years’ experience as an Assistant Brand Manager, Brand Executive with significant brand ownership, or Team Lead.
- Proven experience working within a marketing or advertising agency is mandatory.
- Demonstrated success managing FMCG brands, preferably established local brands.
- Strong knowledge of brand strategy, integrated marketing campaigns, consumer insights, and brand activations.
- Experience collaborating with creative, digital marketing, and sales teams.
- Excellent communication, presentation, project management, and stakeholder coordination skills.
- Ability to handle multiple campaigns and deadlines in a fast-paced environment.
- Strong analytical thinking and problem-solving abilities.
- Proficiency in PowerPoint and Excel for presentations, campaign planning, and reporting.
- A portfolio or examples of FMCG campaigns managed will be an advantage.

Preferred Qualifications and Benefits

Graduates from LUMS, FAST, or CBM are preferred. Candidates with academic backgrounds in Marketing, Business Administration, or related fields are encouraged to apply. Those with hands-on experience managing local FMCG accounts in an agency environment will be highly suited for this role.

This full-time position is based at NASTP, Shahrah-e-Faisal, Karachi. Working days are Monday to Friday with alternate Saturdays, and shift hours run from 11:00 am to 8:00 pm. The salary range offered is Rs. 150,000 to Rs. 250,000 per month. Immediate availability is preferred.