Assistant Manager – Demand Generation

Software Finder is seeking a detail-oriented and analytical Assistant Manager – Demand Generation to enhance our marketing efforts and ensure seamless alignment with Sales. In this role, you will be responsible for managing campaign workflows, maintaining CRM data integrity, and generating insightful reports that convert marketing activities into a qualified sales pipeline. Collaborating closely with Marketing, Sales, and leadership teams, you will ensure every lead is tracked, nurtured, and measured throughout the entire B2B funnel. The ideal candidate thrives on working with data, identifying pipeline challenges, and delivering actionable business recommendations.

Key Responsibilities

- Manage end-to-end campaign workflows, including setup, launch, tracking, and ongoing optimization to maximize performance.
- Develop and maintain lead nurturing journeys that effectively guide prospects through each stage of the sales funnel.
- Align marketing pipeline processes with Sales by defining lead criteria, scoring models, routing protocols, and handoff procedures.
- Monitor campaign performance continuously and take prompt action to address underperforming channels or workflows.
- Ensure CRM data accuracy and compliance with data protection and privacy regulations.
- Identify and resolve pipeline issues such as lead leakage, attribution gaps, and lifecycle stage inconsistencies.
- Utilize Power BI and other analytics platforms to analyze campaign results, funnel metrics, and revenue impact.
- Create dashboards and reports that support leadership in making informed decisions and forecasting revenue.
- Track critical KPIs including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), conversion rates, cost per lead, and pipeline contribution.
- Translate performance data into clear insights and strategic recommendations for both Marketing and Sales teams.
- Oversee structured data management using Excel and Google Sheets, emphasizing accuracy and scalability.
- Standardize processes for data cleaning, segmentation, analysis, and reporting to maintain consistency.
- Document workflows and best practices to ensure process uniformity across the team.
- Conduct regular data audits to maintain a clean and reliable database.
- Support strategic planning through audience analysis and evaluation of industry trends.
- Identify new target segments and growth opportunities based on market and customer data.
- Convert research findings into actionable recommendations for channels and campaigns.
- Collaborate closely with Sales teams to enhance lead quality, follow-up efficiency, and conversion rates.
- Communicate performance updates, insights, and recommendations clearly to stakeholders at all organizational levels.

Required Qualifications

- 3 to 5+ years of experience in Marketing Operations, Demand Generation, or Performance Marketing roles.
- Strong understanding of the full-funnel B2B lead lifecycle and pipeline management.
- Hands-on experience with CRM systems; HubSpot experience is highly preferred.
- Advanced proficiency in Excel and Google Sheets, including pivot tables, lookups, and data analysis techniques.
- Experience with Power BI or similar business intelligence and reporting tools.
- Demonstrated analytical skills with the ability to diagnose and resolve pipeline and data issues.
- Proven experience collaborating effectively with Sales teams.
- Ability to translate complex data into strategic business decisions and actionable insights.
- Excellent communication and stakeholder management skills.
- Highly organized, detail-oriented, and process-driven with a strong focus on data quality.

This role offers the opportunity to play a pivotal part in driving Software Finder’s marketing and sales alignment through data-driven demand generation strategies. If you are passionate about leveraging analytics to optimize marketing performance and pipeline health, this position provides a dynamic environment to make a measurable impact.