Assistant Manager - Digital Marketing

We are seeking a motivated and results-driven Assistant Manager – Digital Marketing to enhance our digital footprint and drive B2B sales growth within the US hospitality textiles market. This full-time, onsite role is based in DHA Phase 2 Extension, Karachi, with working hours from 2:00 PM to 11:00 PM, Monday through Friday. The ideal candidate will bring strong expertise in SEO, paid digital advertising, email marketing, content strategy, website optimization, and lead generation, with a clear focus on how these efforts translate into measurable B2B sales outcomes.

Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy aimed at generating qualified B2B traffic and sales leads from the US hospitality sector.
- Enhance organic search visibility on Google through technical, on-page, and off-page SEO, including keyword strategy and competitive analysis.
- Identify and target high-value search terms relevant to hotels, hospitality groups, distributors, linen suppliers, purchasing companies, and other institutional textile buyers in the US.
- Plan, manage, and optimize Google Ads and other paid digital campaigns with a focus on qualified leads, conversions, and ROI rather than just traffic volume.
- Design and execute targeted B2B email marketing campaigns, including segmentation, automation, follow-ups, and performance tracking.
- Collaborate with graphic design and content teams to create compelling website content, landing pages, product pages, blogs, articles, case studies, and other digital sales materials.
- Develop and maintain an effective on-page and off-page content and backlink strategy to improve domain authority and search rankings within the US hospitality textile market.
- Continuously assess and enhance website UI/UX, navigation, product presentation, and conversion paths to maximize sales inquiries from relevant visitors.
- Implement and monitor website analytics, conversion tracking, SEO performance, and campaign attribution to inform ongoing improvements.
- Analyze competitor websites, keywords, content strategies, paid advertising, and digital positioning within the US hospitality market.
- Work closely with the sales team to ensure digital campaigns deliver relevant, sales-qualified B2B leads.
- Prepare regular performance reports covering organic traffic, keyword rankings, paid campaign results, email engagement, leads, conversion rates, cost per lead, and ROI.

Required Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, SEO, performance marketing, and B2B lead generation.
- Strong hands-on knowledge of Google Ads, Google Analytics, Google Search Console, SEO tools, and email marketing platforms.
- Demonstrated ability to improve organic search rankings and drive measurable business results through SEO.
- Experience in developing and optimizing paid search campaigns and conversion-focused landing pages.
- Solid understanding of B2B email marketing, lead nurturing, and marketing automation.
- Good grasp of website UI/UX principles and conversion-rate optimization (CRO).
- Ability to collaborate effectively with graphic designers, content writers, and web developers.
- Excellent written English skills with the ability to craft and understand content for a professional US business audience.
- Experience marketing to the US market, particularly in hospitality, textiles, home textiles, or other B2B sectors, is highly advantageous.

Preferred Qualifications and Benefits
Candidates who can demonstrate previous success in SEO growth, B2B lead generation, Google Ads management, email marketing, and website conversion optimization will be preferred.

Perks & Benefits include medical insurance, paid leaves, leave encashment, provident fund, annual bonus, and opportunities for career growth.

This role is focused on delivering tangible business results, not just brand awareness or social media presence. Success will be measured by improvements in US organic search visibility, relevant website traffic, qualified B2B inquiries, sales opportunities, and ultimately revenue growth. We seek an analytical, commercially minded professional ready to take ownership of our digital growth strategy in the US hospitality textiles market.