Assistant Marketing Manager

Institute of International Career Certifications (Private) Limited

Lahore , Pakistan

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IICC – Institute of International Career Certifications (Private) Limited is a professional training institute dedicated to helping individuals build successful international careers through globally recognized certifications and industry-driven training. The institute serves students, technicians, engineers, and working professionals by providing practical knowledge and credentials that meet employer expectations in Gulf and other global markets. With experienced trainers and well-structured learning programs, IICC focuses on career-ready skills and real-world application. Additionally, the institute offers career guidance and job placement support to empower professionals in achieving sustainable career growth and international employment opportunities.

Key Responsibilities
The Assistant Marketing Manager will be responsible for supporting the planning and execution of marketing campaigns aimed at promoting IICC’s training programs and certifications across both digital and traditional channels. Daily tasks include coordinating content creation, managing social media platforms, assisting with email and SMS marketing campaigns, and maintaining the institute’s online presence. The role also involves analyzing campaign performance, preparing marketing reports, and collaborating closely with trainers and administrative staff to ensure consistent messaging. Furthermore, the Assistant Marketing Manager will support event promotions, engage with prospective learners, and contribute to strategies designed to enhance brand visibility and increase student enrollment.

Required Qualifications
Candidates should have proven skills in marketing planning, campaign coordination, and brand promotion. Proficiency in social media management, content creation, and basic digital marketing tools is essential. Strong data analysis and reporting abilities, along with competency in MS Office applications such as Excel, PowerPoint, and Word, are required. Excellent communication, interpersonal, and stakeholder collaboration skills are necessary to succeed in this role. Candidates must also demonstrate strong organizational and time management capabilities with a keen attention to detail. A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. The ability to work on-site in Lahore, manage multiple tasks efficiently, and adapt to a fast-paced environment is essential.

Preferred Qualifications and Benefits
Experience in marketing within the education, training, or professional services sectors will be considered an advantage. This role offers the opportunity to work in a dynamic environment focused on international career development and professional growth. The position provides exposure to diverse marketing channels and collaboration with industry experts, contributing to valuable career advancement in the marketing field.