Assistant Relationship Manager - Direct Digital

Tata AIA Life Insurance, a prominent and rapidly growing life insurance provider in India since 2001, is a joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. The company combines Tata’s trusted leadership with AIA’s extensive pan-Asian expertise to deliver protection solutions that inspire healthier and happier lives. Tata AIA fosters a culture of innovation, inclusivity, and continuous learning, offering employees dynamic career growth opportunities within a supportive environment. Recognized as a 'Great Place to Work' and honored with the Kincentric Best Employer Award, the organization is committed to employee satisfaction and holistic well-being, emphasizing its core value: "People - Our Core."

The Direct Digital Sales & Relationship Management team plays a crucial role in driving customer acquisition, business growth, and revenue generation through digital and direct sales channels. The role involves building and nurturing strong customer relationships, identifying new business opportunities, managing customer portfolios, and ensuring high levels of customer satisfaction and retention. Key activities include sourcing new customers, converting leads, supporting lead generation efforts, managing renewals, and collaborating with cross-functional teams to ensure seamless customer experiences. The position also requires executing sales and relationship strategies aligned with organizational goals to contribute to business growth.

Key Responsibilities
- Achieve assigned business targets related to Annualized New Premium (ANP) and case count.
- Acquire new customers through leads, natural market, references, and orphan base.
- Schedule meetings with prospects to conduct need analysis and explain products effectively.
- Implement and adhere to the Need-Based Selling Model.
- Up-sell and cross-sell to the allocated orphan customer base.
- Ensure timely issuance of policies by resolving pending issues promptly.
- Provide prompt post-sales service across all customer domains.
- Maintain consistent engagement with customers to service their portfolios and uphold persistency ratios.
- Collaborate closely with supervisors to strategize and achieve business objectives, including joint sales calls when necessary.
- Develop and execute short-term and long-term sales plans.
- Adhere to the activity management framework and update the Lead Management System (LMS) daily.
- Follow the training roadmap and provide timely reports to supervisors and area managers.
- Ensure compliance with internal sales processes and Tata AIA policies.
- Participate in risk mitigation, contingency planning, and business continuity programs, highlighting process gaps and recommending improvements.

Required Qualifications
- Graduate degree is mandatory.
- MBA qualification is preferred.
- Minimum of 5 years of relevant experience in similar roles, preferably in direct digital sales or relationship management within the insurance or financial services sector.

Technical Skills
- Proficiency in Customer Relationship Management (CRM) tools such as Salesforce, Zoho CRM, Microsoft Dynamics, or HubSpot.
- Strong skills in sales pipeline management, lead generation and qualification, digital sales, and online customer acquisition.
- Experience in account and portfolio management, customer lifecycle management, sales forecasting, and revenue tracking.
- Knowledge of financial products including loans, insurance, banking products, and investments.
- Competence in data analysis, MIS reporting, and Microsoft Office tools (Excel, PowerPoint).
- Familiarity with customer onboarding, KYC processes, cross-selling/up-selling techniques, and complaint resolution systems.

Behavioral Competencies
- Excellent interpersonal and communication skills.
- Creative thinking and problem-solving abilities.
- Leadership and teamwork skills with the ability to influence and build strong relationships.
- Sound decision-making capabilities.

Tata AIA Life Insurance is committed to providing a diverse, equitable, and inclusive workplace where every employee is valued and respected. The company does not charge any fees during the hiring process and advises candidates to verify job offers through official Tata AIA communication channels to avoid fraud. This job description is confidential and proprietary to Tata AIA Life Insurance.

Fuel your future with Tata AIA Life Insurance and join a team dedicated to shaping opportunities, optimizing potential, accomplishing meaningful work, and fostering holistic growth.