Associate, Data & Analytics, Pakistan

WPP Media, a part of the global creative transformation company WPP, is seeking a Manager Data & Analytics to join its dynamic team. This role focuses on supporting media teams by quantifying and measuring campaign success, delivering actionable insights, and driving innovation in data-driven media solutions. The Manager will work closely with the Associate Business Director - Digital & Data and internal stakeholders to optimize campaign performance, develop strategic recommendations, and contribute to the growth and transformation of media investment at Mindshare. This position offers a collaborative environment with like-minded colleagues and opportunities to expand knowledge in the evolving media industry.

Key Responsibilities:
- Understand internal business needs and translate data into meaningful insights and actionable analysis.
- Support the data & analytics team and media stakeholders in developing measurement frameworks and optimizing campaigns.
- Utilize data tools and systems within GroupM and the wider industry to analyze performance and deliver client reporting.
- Build and maintain strong relationships across disciplines and regions to align analytics efforts with business goals.
- Collaborate with teams to develop new tools, solutions, and reporting capabilities.
- Audit and evaluate new external tools to enhance market knowledge and analytics capabilities.
- Formulate strategic recommendations based on data insights to influence decision-making and campaign strategies.

Required Qualifications:
- Master’s degree in Business Administration, Statistics, Marketing, Finance, or a related field.
- Minimum of 2 years’ experience in media or marketing data and analytics.
- Strong numerical and analytical skills with advanced proficiency in Excel or Google Sheets.
- Competency in querying languages such as SQL and Python.
- Experience creating dashboards using Power BI, Google Data Studio, Tableau, or similar tools.
- Familiarity with statistical modeling techniques including seasonality and multi-touch attribution.
- Knowledge of statistical or programming languages such as Python or R.
- Excellent verbal and written communication skills with strong attention to detail and multitasking ability.

Preferred Qualifications and Benefits:
- Exposure to media industry data tools and analytics models is highly advantageous.
- Opportunity to work in a vibrant, innovative environment with young, energetic colleagues.
- Access to global WPP Media networks for professional growth, learning, and collaboration.
- Participation in employee resource groups and frequent in-office events promoting team success and thought leadership.
- Competitive medical, vision, and dental insurance coverage.
- Generous paid time off alongside wellbeing and mental health support initiatives.
- Commitment to diversity, equity, and inclusion, fostering a respectful culture where all employees can thrive.
- Hybrid working model with approximately four days per week in the office, supporting creativity and collaboration.
- Flexibility and accommodations available upon request during the interview process.

WPP Media Pakistan is a leading media investment management operation, capitalizing on rapid digital growth and increasing internet penetration. The evolving landscape presents exciting opportunities in e-commerce, digital content, video planning, technology, and data analytics. Joining WPP Media means becoming part of a forward-thinking team dedicated to delivering transformational growth through creativity and data-driven insights.