Associate Director, Demand Generation

Reporting to the Director of Demand Generation and based onsite in Lahore, the Associate Director, Demand Generation at Software Finder will lead the global demand generation efforts to drive pipeline growth and accelerate customer acquisition. This role requires a data-driven and results-oriented leader who can translate high-level revenue goals into measurable, multi-channel strategies spanning digital and outbound channels. The successful candidate will oversee end-to-end campaign execution, marketing automation, outbound infrastructure, and funnel analytics to generate qualified sales opportunities. Collaboration with Business Development, Client Success, Client Fulfilment, and senior leadership is essential to strengthen Software Finder’s go-to-market engine across both existing and emerging software categories.

Key Responsibilities

- Strategy & Target Delivery: Develop and implement comprehensive demand generation strategies to consistently meet monthly lead, pipeline, and conversion goals.
- End-to-End Campaign Management: Lead campaign execution from ideation to launch across various channels including email marketing, paid media, webinars, SMS, partnerships, and outbound efforts.
- Outbound Infrastructure & Scaling: Build, optimize, and scale outbound prospecting tools and infrastructure while ensuring positive ROI and maintaining data integrity.
- Category Operationalization & Vendor Serviceability: Operationalize new software categories on the platform and ensure ongoing vendor support across new and existing verticals.
- Cross-Functional Go-To-Market Alignment: Collaborate closely with Business Development, Sales, and Fulfilment teams to identify gaps in lead generation, enhance Ideal Customer Profile (ICP) coverage, and improve lead qualification handoffs.
- Resource & Content Development: Plan and execute resource development initiatives by working across teams to create high-impact conversion assets such as email sequences, landing pages, and marketing collateral.
- Analytics & Experimentation: Monitor full-funnel performance metrics including Customer Acquisition Cost (CAC), attribution, and pipeline contribution. Design and run continuous experiments to optimize channels, messaging, and audience targeting.
- Team Leadership & Process: Lead and mentor the demand generation team, fostering accountability while establishing repeatable operational frameworks and reporting standards.
- Budget & Resource Allocation: Manage campaign budgets, forecasting, and resource distribution to maximize marketing spend ROI.

Required Qualifications

- Experience: Minimum of 8 years in B2B demand generation, growth marketing, or revenue marketing, with proven success in leading teams and achieving aggressive pipeline targets. Experience in B2B SaaS or tech marketplaces is highly preferred.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is considered a plus.
- Execution & Outbound Mastery: Demonstrated expertise managing multi-channel campaigns end-to-end and scaling outbound infrastructure with measurable ROI.
- Marketing Technology: Advanced proficiency in HubSpot or comparable enterprise CRM and marketing automation platforms, including workflows, lead scoring models, and database hygiene.
- Commercial Alignment: Proven ability to collaborate effectively with sales and business development teams to close ICP coverage gaps, improve lead quality, and drive bottom-of-funnel conversions.
- Analytical Capability: Strong data fluency with deep experience in funnel metrics, attribution modeling, conversion rate optimization (CRO), and executive-level reporting.
- Leadership & Organization: Excellent stakeholder management, project prioritization, and people-management skills in a fast-paced, high-growth environment.

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights. With a growing portfolio of software categories and a global user base, we are committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we seek talented individuals passionate about technology, customer success, and making a meaningful impact.