Associate Director Demand Generation

Software Finder is seeking a data-driven and results-oriented Associate Director of Demand Generation to lead its global demand generation efforts. This role focuses on driving pipeline growth and accelerating customer acquisition by translating high-level revenue goals into actionable, multi-channel strategies across digital and outbound platforms. The successful candidate will oversee campaign execution, outbound infrastructure, marketing automation, and funnel analytics to generate qualified sales opportunities. Collaboration with Business Development, Client Success, Client Fulfilment, and senior leadership will be essential to strengthen Software Finder’s go-to-market approach across both existing and emerging software categories.

Key Responsibilities

Develop and execute comprehensive demand generation strategies aimed at consistently achieving monthly lead, pipeline, and conversion targets. Manage end-to-end campaign execution across various channels including email marketing, paid media, webinars, SMS, partnerships, and outbound outreach. Build, optimize, and scale outbound infrastructure and prospecting tools while ensuring positive ROI and maintaining data integrity. Operationalize new software categories on the platform and ensure ongoing vendor serviceability across new and existing verticals. Collaborate closely with Business Development, Sales, and Fulfilment teams to identify gaps in lead generation, improve Ideal Customer Profile (ICP) coverage, and optimize lead qualification handoffs. Plan and implement resource development initiatives by working cross-functionally to create high-impact conversion assets such as email sequences, landing pages, and marketing collateral. Track full-funnel performance metrics including Customer Acquisition Cost (CAC), attribution, and pipeline contribution, and design continuous experiments to optimize channels, messaging, and audience targeting. Lead and mentor the demand generation team, establishing repeatable operational frameworks, accountability, and reporting standards. Manage campaign budgets, forecasting, and resource allocation to maximize return on marketing spend.

Required Qualifications

A minimum of 8 years’ experience in B2B demand generation, growth marketing, or revenue marketing, with a proven track record of leading teams and meeting aggressive pipeline targets. Experience in B2B SaaS or technology marketplaces is strongly preferred. Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is considered a plus. Demonstrated expertise in managing multi-channel campaigns end-to-end and scaling outbound infrastructure with measurable ROI. Advanced proficiency in HubSpot or comparable enterprise CRM and marketing automation platforms, including workflows, scoring models, and database hygiene. Proven success collaborating with sales and business development teams to address ICP coverage gaps, improve lead quality, and drive bottom-of-funnel conversions. Strong analytical skills with deep experience in funnel metrics, attribution modeling, conversion rate optimization (CRO), and executive-level reporting. Excellent leadership, stakeholder management, project prioritization, and people-management skills in a fast-paced, high-growth environment.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with an MBA or additional advanced marketing certifications will be viewed favorably. The role offers the opportunity to lead a critical function within a growing company, working closely with senior leadership and cross-functional teams to shape the future of Software Finder’s demand generation efforts. This position provides a dynamic environment for professional growth and the chance to make a significant impact on the company’s revenue trajectory.