Associate Director, Marketing

Novo is dedicated to improving the lives of people living with serious chronic diseases. As the Associate Director, Marketing, you will be instrumental in driving sustainable portfolio growth and delivering meaningful outcomes for patients in Pakistan. This role involves leading the affiliate marketing function by developing and executing strategies that span the entire patient journey—from disease awareness and diagnosis to treatment initiation, persistence, and adherence. You will combine commercial leadership, customer-centric thinking, digital innovation, and cross-functional collaboration to create lasting impact for patients, healthcare professionals, and the broader healthcare system.

Key Responsibilities

- Lead the development and execution of portfolio, therapeutic area, and brand strategies aligned with both affiliate and enterprise priorities.
- Translate business objectives into differentiated growth strategies, commercial plans, and customer engagement initiatives.
- Own portfolio performance, commercial forecasting, marketing investments, and budget allocation to maximize patient impact and business results.
- Drive launch excellence, lifecycle management, portfolio optimization, and competitive strategy initiatives.
- Lead evidence-based healthcare professional (HCP) engagement strategies, including customer segmentation, targeting, value proposition development, and omnichannel customer journeys.
- Collaborate closely with Medical Affairs, Sales, Market Access, and Commercial Excellence to develop integrated engagement approaches that deliver value to healthcare professionals and patients.
- Shape and execute consumer and patient engagement initiatives such as disease awareness campaigns, patient support programs, and patient experience enhancement efforts, ensuring compliance with local regulations and company policies.
- Define and implement the affiliate’s digital and omnichannel marketing strategy across customer touchpoints, leveraging CRM, content, analytics, marketing technologies, and emerging channels.
- Foster a culture of data-driven decision-making through customer insights, campaign performance measurement, and marketing effectiveness evaluation.
- Develop and lead integrated campaigns with clear objectives, measurable outcomes, and continuous optimization.
- Build, coach, and develop a high-performing marketing team capable of delivering strong business and patient outcomes.
- Ensure the highest standards of compliance, governance, ethics, and responsible use of data across all marketing activities.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Life Sciences, Pharmacy, or a related discipline.
- At least 12 years of progressive commercial and marketing experience, including significant people leadership responsibility and a proven track record of delivering business results.
- Mandatory experience within the Consumer Packaged Goods (CPG) industry.
- Significant experience in the pharmaceutical or healthcare sector, with a strong understanding of customer-centric and regulated marketing environments.
- Demonstrated success in portfolio and brand strategy development, commercial planning, and business growth delivery.
- Experience in HCP marketing, consumer and patient engagement, digital transformation, and omnichannel execution.
- Strong financial acumen, including budget management, forecasting, profitability, and ROI analysis.
- Proven ability to lead multidisciplinary teams and influence senior stakeholders within a complex matrix organization.
- Strong analytical skills combined with a data-driven and experimentation mindset.
- Excellent communication, leadership, and stakeholder management capabilities.
- Deep customer and patient empathy with the ability to translate insights into effective engagement strategies and business outcomes.

Preferred Qualifications and Additional Information

- An MBA or other relevant postgraduate qualification is preferred.
- Knowledge of compliant HCP, DOL and KOL engagement, patient support program governance, data privacy requirements, and pharmaceutical promotional standards is advantageous.

You will report directly to the General Manager and be a key member of the affiliate Leadership Team. Collaboration will be essential, working closely with colleagues across Sales, Medical Affairs, Market Access, Commercial Excellence, Regulatory Affairs, Finance, Supply Chain, Legal, Compliance, and People & Organization. You will also engage with regional and global stakeholders, external agencies, vendors, and strategic partners to deliver impactful and sustainable results.

At Novo, we believe lasting health starts now. Our purpose is to drive change for lasting health by combining leading scientific expertise with a deep understanding of people’s lives. We focus on areas with significant unmet needs, attractive growth potential, and strong synergies with our differentiating capabilities, working to prevent disease, expand access to treatments, and help more people live healthier lives.

Applications will be reviewed on an ongoing basis, with a deadline of Friday, October 23rd. Novo is committed to an inclusive recruitment process and equality of opportunity for all applicants.