Associate Director, Marketing

Based in Karachi, Pakistan, the Associate Director, Marketing at Novo plays a critical role in advancing the company’s mission to improve the lives of people living with serious chronic diseases. This leadership position is responsible for driving sustainable portfolio growth and delivering meaningful patient outcomes by shaping and executing comprehensive marketing strategies. The role involves leading the affiliate marketing function to connect the entire patient journey—from disease awareness and diagnosis to treatment initiation, persistence, and adherence—through innovative, customer-centric, and digitally enabled approaches.

Key Responsibilities

- Lead the development and execution of portfolio, therapeutic area, and brand strategies aligned with both affiliate and enterprise priorities.
- Translate business objectives into differentiated growth strategies, commercial plans, and customer engagement initiatives.
- Own portfolio performance, including commercial forecasting, marketing investments, and budget allocation to maximize patient impact and business results.
- Drive launch excellence, lifecycle management, portfolio optimization, and competitive strategy initiatives.
- Lead evidence-based healthcare professional (HCP) engagement strategies, encompassing customer segmentation, targeting, value proposition development, and omnichannel customer journeys.
- Collaborate closely with Medical Affairs, Sales, Market Access, and Commercial Excellence to develop integrated engagement approaches that deliver value to healthcare professionals and patients.
- Shape and implement consumer and patient engagement initiatives such as disease awareness campaigns, patient support programs, and efforts to enhance patient experience, ensuring compliance with local regulations and company policies.
- Define and execute the affiliate’s digital and omnichannel marketing strategy across all customer touchpoints, leveraging CRM, content, analytics, marketing technologies, and emerging channels.
- Foster a culture of data-driven decision-making through customer insights, campaign performance measurement, and marketing effectiveness evaluation.
- Develop and lead integrated campaigns with clear objectives, measurable outcomes, and continuous optimization.
- Build, coach, and develop a high-performing marketing team capable of delivering strong business and patient outcomes.
- Ensure adherence to the highest standards of compliance, governance, ethics, and responsible data use across all marketing activities.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Life Sciences, Pharmacy, or a related discipline.
- Minimum of 12 years of progressive commercial and marketing experience, including significant people leadership responsibility and a proven track record of delivering business results.
- Mandatory experience within the Consumer Packaged Goods (CPG) industry.
- Significant experience in the pharmaceutical or healthcare sector, with a strong understanding of customer-centric and regulated marketing environments.
- Demonstrated success in portfolio and brand strategy development, commercial planning, and business growth delivery.
- Experience in HCP marketing, consumer and patient engagement, digital transformation, and omnichannel execution.
- Strong financial acumen, including budget management, forecasting, profitability analysis, and ROI evaluation.
- Proven ability to lead multidisciplinary teams and influence senior stakeholders within a complex matrix organization.
- Strong analytical skills combined with a data-driven, experimentation mindset.
- Excellent communication, leadership, and stakeholder management capabilities.
- Deep empathy for customers and patients, with the ability to translate insights into effective engagement strategies and business outcomes.

Knowledge of compliant HCP, DOL and KOL engagement, patient support program governance, data privacy requirements, and pharmaceutical promotional standards is considered an advantage.

Preferred Qualifications and Benefits

An MBA or other relevant postgraduate qualification is preferred. The role offers the opportunity to work closely with the General Manager as a key member of the affiliate Leadership Team. Collaboration spans multiple internal functions including Sales, Medical Affairs, Market Access, Commercial Excellence, Regulatory Affairs, Finance, Supply Chain, Legal, Compliance, and People & Organization, as well as regional and global stakeholders, external agencies, vendors, and strategic partners.

Novo Nordisk is committed to driving lasting health by combining scientific expertise with a deep understanding of people’s lives. The company focuses on areas with significant unmet needs and growth potential, aiming to prevent disease, expand access to treatments, and help more people live healthier lives. Novo values inclusivity and equality of opportunity throughout its recruitment process.

Applications will be reviewed on an ongoing basis, with a deadline set for Friday, October 23rd.