Associate - Market Research, Growth & Digital Strategy

We are seeking a commercially minded, analytically strong, and execution-oriented professional to drive growth initiatives across market research, business development, digital marketing, prospecting, analytics, and strategic planning. This role involves close collaboration with senior management, Business Development, Marketing, Sales, and Delivery teams to identify market opportunities, research target accounts, execute growth campaigns, develop content and sales collateral, and convert data into actionable business insights. The ideal candidate will be comfortable navigating between research, analysis, strategy, and execution, with prior experience or knowledge in IT consulting, software services, AI, digital transformation, technology services, or B2B marketing considered a significant advantage.

Key Responsibilities

Market & Industry Research
Conduct comprehensive research across target industries, technologies, service areas, and geographic markets. Analyze competitors, market trends, customer needs, buying behavior, and emerging opportunities. Focus on areas such as AI, software development, cloud, data & analytics, digital transformation, IT consulting, and staffing. Develop market briefs, competitor analyses, opportunity assessments, and management reports. Translate research findings into actionable recommendations for Business Development and senior management.

Prospecting & Business Development Support
Identify target companies, decision-makers, and potential customers based on defined Ideal Customer Profiles. Research target accounts to understand their business priorities, technology initiatives, hiring needs, growth plans, and pain points. Build and maintain prospect lists and support personalized outreach through LinkedIn, email, and other channels. Assist with account intelligence, campaign messaging, and preparation for prospect meetings.

Growth & Lead Generation
Support the creation and execution of outbound and inbound campaigns across LinkedIn, email, content, webinars, partnerships, and digital channels. Develop industry-specific and service-specific campaigns, test messaging, audiences, offers, and positioning. Track engagement, responses, leads, and overall campaign performance. Help establish repeatable lead-generation and Account-Based Marketing processes.

Digital Marketing & Content
Assist in content development for LinkedIn, websites, blogs, case studies, newsletters, thought leadership, and sales collateral. Translate technical capabilities into clear, business-oriented messaging. Support SEO, content optimization, and AI-search visibility initiatives, including AEO/GEO. Ensure consistent messaging across website positioning, social media, sales materials, and outbound campaigns.

Analytics & Strategic Planning
Analyze data from marketing, prospecting, CRM, website traffic, and Business Development activities. Develop dashboards and reports covering pipeline status, lead sources, campaign performance, engagement, and conversion metrics. Identify trends and recommend data-driven actions. Support management in evaluating new industries, services, partnerships, markets, and go-to-market opportunities.

Sales & Marketing Collateral
Assist in developing presentations, capability decks, case studies, proposals, industry reports, and client-facing materials. Collaborate with technical and delivery teams to convert project capabilities into commercially relevant messaging. Support senior management with executive-level research and presentations.

Required Qualifications
Bachelor’s degree in Marketing, Business Administration, Economics, Management Sciences, or a related field. Strong research, analytical, and problem-solving skills. Excellent written and verbal communication abilities. Ability to synthesize complex information and translate research into clear business insights. Understanding of digital marketing, social media, content marketing, email marketing, and SEO. Proficiency in presentation and report writing. Comfortable working with Excel and business data. Ability to independently research industries, technologies, companies, and markets. Strong organizational skills with the ability to manage multiple priorities effectively.

Preferred Qualifications and Benefits
Experience or exposure to IT consulting, technology services, software development, SaaS, Artificial Intelligence, Generative AI, digital transformation, cloud, data & analytics, B2B technology marketing, market and competitive research, business development, lead generation, Account-Based Marketing, LinkedIn prospecting, email outreach, SEO, content strategy, marketing automation, CRM platforms, and IT staffing is highly desirable. Familiarity with Power BI, SQL, LinkedIn Sales Navigator, CRM platforms, analytics tools, marketing automation platforms, or AI-enabled research and marketing tools will be considered a strong plus.