Associate, Media Planning, Pakistan

WPP Media is a global leader in media investment management, combining creativity, data, and technology to deliver transformational growth for some of the world’s most renowned brands. As part of WPP’s AI-driven media operating unit, WPP Media leverages proprietary tools and partnerships to provide clients with clear insights into their media investments. This role offers the opportunity to work in a dynamic environment that blends creative media thinking with the scale and expertise of one of the world’s largest media companies. You will gain hands-on experience across traditional and digital media channels, contributing to impactful campaigns while developing into a well-rounded media planner.

Key Responsibilities

- Support the development of media strategies and annual media plans, including budgeting and phasing, to meet brand KPIs.
- Assist the Business Manager/Client Lead in maintaining strong relationships with brand teams and identifying media opportunities.
- Contribute to media plan development across traditional and digital channels based on client objectives and audience insights.
- Analyze campaign and media data to recommend optimizations and troubleshoot issues with media teams and vendors.
- Maintain effective working relationships with media suppliers, internal teams, and specialist departments.
- Support preparation of quarterly, semi-annual, and annual media reviews and reports.
- Ensure timely delivery of media plans, post-buy reports, campaign presentations, and other client requirements.
- Coordinate with relevant teams to resolve billing and campaign-related issues.
- Collaborate cross-functionally with Client Management, Account Directors, and specialist teams.
- Assist in media management and execution by liaising with internal and external stakeholders.
- Prepare campaign launch presentations and showcase performance updates to brand teams.
- Support regional and industry award submissions by helping develop case studies and presentations.
- Stay informed on media trends, platforms, tools, and innovations across traditional and digital media.
- Mentor Assistant Planners and junior team members on media fundamentals as needed.

Required Qualifications

- Bachelor’s degree in BBA, Marketing, Business, Media, or a related field from a reputable university.
- 2–3 years of relevant experience in media planning, media buying, digital media, marketing, or related areas.
- Experience with media planning tools, data analysis, and campaign performance evaluation is advantageous.
- Strong organizational and numerical skills with the ability to manage multiple priorities under pressure.
- Proficiency in MS Excel and other Microsoft Office tools.
- Excellent attention to detail and ability to meet deadlines.
- Good analytical and problem-solving capabilities.
- Strong interpersonal and communication skills for effective collaboration with internal and external stakeholders.
- Proactive attitude with eagerness to learn and develop media planning expertise.
- Solid understanding of traditional and digital media channels.

Preferred Qualifications and Benefits

This role offers a unique opportunity to work alongside experienced media professionals in a collaborative and competitive environment. You will develop expertise across diverse media channels and gain exposure to large-scale campaigns. WPP Media fosters a culture that values creativity, trust, and growth, encouraging employees to lead optimistically and innovate continuously. The company is committed to diversity, equity, and inclusion, providing a supportive workplace where ideas are freely exchanged and collaboration is prioritized. Working with WPP Media also means being part of a global network that challenges conventional thinking and drives breakthrough growth for clients.

WPP Media Pakistan is at the forefront of digital transformation in the region, capitalizing on rapid internet penetration and the rise of social media platforms. This growth creates exciting opportunities in e-commerce, digital content, video planning, technology, and data analytics, making it an ideal environment for media professionals eager to expand their skills and impact.

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