Redstar Technologies is seeking an Associate Social Media Marketer to join our team and take ownership of planning, creating, and managing content across various social media channels. This role involves independent day-to-day execution with strategic guidance from senior marketing professionals. The ideal candidate will have practical experience managing social media accounts and running basic paid campaigns, with a strong desire to advance into a senior marketing role.
Key Responsibilities
- Plan and implement monthly content calendars for platforms such as LinkedIn, Instagram, Facebook, and other relevant social channels.
- Create and publish engaging posts, captions, and short-form content that align with the brand’s tone and messaging.
- Manage and optimize basic paid advertising campaigns on Meta platforms (Facebook and Instagram) and LinkedIn.
- Monitor audience interactions including comments and messages, responding promptly to maintain engagement.
- Track and analyze performance metrics such as reach, engagement, clicks, and conversions, and prepare regular reports.
- Conduct research on industry trends, competitor activities, and fresh content ideas to ensure the brand remains relevant and competitive.
- Collaborate with designers and video editors to develop creative assets for campaigns.
- Assist the senior marketing team with campaign planning and execution as needed.
Required Qualifications
- 1 to 1.5 years of hands-on experience in social media marketing or digital marketing roles.
- Proven experience managing and growing business social media accounts.
- Proficiency with Meta Business Suite and Ads Manager for campaign management.
- Familiarity with analytics and reporting tools such as Meta Insights, Google Analytics 4 (GA4), or similar platforms.
- Experience using content creation tools like Canva, CapCut, or equivalent software.
- Strong written English skills and a good understanding of maintaining a consistent brand voice.
- Ability to independently manage content calendars and meet deadlines.
- Willingness and ability to work onsite at the G-13/4 location in Islamabad.
Preferred Qualifications and Benefits
- Experience with social media content specifically for B2B audiences.
- Understanding of conversion tracking and pixel setup for campaign optimization.
- Background in tech, SaaS, or IT services industries is a plus.
What We Offer
- A competitive salary package ranging from Rs70,000 to Rs80,000 per month, commensurate with experience.
- Practical exposure to managing paid campaigns and performance reporting.
- Clear growth opportunities toward a Senior Social or Digital Marketing position.
Additional Information
This is an in-person role based in Islamabad. Candidates should be prepared to work onsite and may be required to work in rotational shifts if necessary.
Application Questions
Applicants will be asked to provide details on the following as part of the application process:
- Confirmation of degree completion.
- Total years of hands-on experience in social media or digital marketing.
- Platforms actively managed (e.g., Instagram, LinkedIn, Facebook, TikTok) and types of accounts handled (personal brand, business, client work).
- Experience independently planning and executing content calendars, including approach and methodology.
- Paid ad campaign experience on Meta or LinkedIn, including budget ranges and platforms used.
- Familiarity with analytics and reporting tools, and key metrics tracked.
- Comfort level with content creation tools such as Canva, CapCut, and scheduling software.
- Current and expected salary.
- Willingness to work rotational shifts if required.
- Availability to work onsite in G-13/4 Islamabad.
- Notice period or earliest possible joining date.
Redstar Technologies is committed to fostering talent and providing a supportive environment for professional growth within the digital marketing landscape.