B2B Content Strategist

LEAURY, a leather products brand and sister company of Xpert Prime, is seeking a B2B Content Strategist with approximately one year of experience. The ideal candidate will assist in planning and executing content strategies aimed at attracting and converting business buyers. This role involves close collaboration with content, SEO, design, and sales teams, under the guidance of senior marketers. It is well suited for someone with hands-on content marketing experience who is eager to develop into a more strategic position.

Key Responsibilities

- Support the creation and maintenance of the content strategy and editorial calendar.
- Conduct research on target audiences, buyer personas, competitors, and industry trends to identify content opportunities.
- Plan content tailored to various stages of the buyer journey, including awareness, consideration, and decision phases.
- Produce and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy.
- Collaborate with the SEO team on keyword research and developing topic clusters.
- Brief and manage writers, freelancers, and designers, ensuring their work aligns with quality standards and brand voice.
- Collect insights, customer stories, and subject-matter expertise from sales and product teams.
- Monitor content performance metrics like traffic, engagement, and lead generation, and provide regular reports to the team.
- Audit existing content to recommend updates, repurposing, or retirement.
- Uphold and contribute to the consistency of brand voice and content guidelines.

Required Qualifications

- Around 1 year of experience in content marketing, content strategy, copywriting, or a related B2B role, including internships and freelance work.
- Strong writing, editing, and storytelling abilities.
- Basic understanding of B2B buyer journeys, personas, and marketing funnels.
- Working knowledge of SEO fundamentals and keyword research.
- Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpot.
- Experience using content management systems like WordPress or similar platforms.
- Good organizational and project management skills.
- Clear communication skills and the ability to collaborate effectively across multiple teams.
- A willingness to learn, accept feedback, and grow into a strategic role.

Preferred Qualifications and Benefits

- Experience creating content for SaaS, technology, or professional services sectors.
- Exposure to account-based marketing (ABM), lead generation, or sales enablement content.
- Familiarity with CRM or marketing automation tools such as HubSpot, Zoho, or Salesforce.
- Basic experience with video production, webinars, or social media content.
- Content marketing or SEO certifications from recognized institutions like HubSpot, Google, or the Content Marketing Institute.
- A portfolio showcasing published B2B content work.

Additional Details

This is a full-time, onsite position based in Johar Town, Lahore, with night shift hours from Monday to Friday, 7 PM to 4 AM. Candidates should be prepared to work collaboratively in a dynamic environment and contribute to the growth of LEAURY’s B2B content marketing efforts.