B2B Content Strategist

LEAURY, a leather products brand and sister company of Xpert Prime, is seeking a B2B Content Strategist to join their team. The ideal candidate will have approximately one year of experience in content marketing and will assist in planning and executing content that effectively attracts and converts business buyers. This role involves close collaboration with content, SEO, design, and sales teams, under the guidance of senior marketers. It is well-suited for someone with hands-on content marketing experience who is eager to develop into a more strategic position.

Key Responsibilities

- Support the development and maintenance of the content strategy and editorial calendar.
- Conduct research on target audiences, buyer personas, competitors, and industry trends to identify content opportunities.
- Plan and create content tailored to various stages of the buyer journey, including awareness, consideration, and decision phases.
- Produce and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy.
- Collaborate with the SEO team on keyword research and the creation of topic clusters.
- Brief and manage writers, freelancers, and designers, ensuring all content aligns with quality standards and brand voice.
- Gather insights, customer stories, and subject-matter expertise from sales and product teams to enrich content.
- Monitor content performance metrics like traffic, engagement, and lead generation, and provide regular reports to the team.
- Audit existing content to recommend updates, repurposing, or retirement as needed.
- Uphold and contribute to the consistency of brand voice and content guidelines.

Required Qualifications

- Around one year of experience in content marketing, content strategy, copywriting, or a related B2B role; internships and freelance work are considered.
- Strong writing, editing, and storytelling abilities.
- Basic understanding of B2B buyer journeys, personas, and the marketing funnel.
- Working knowledge of SEO fundamentals and keyword research.
- Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpot.
- Experience using a content management system (CMS) like WordPress or similar platforms.
- Good organizational and project management skills.
- Clear communication skills and the ability to collaborate effectively with multiple teams.
- A willingness to learn, accept feedback, and grow into a strategic role.

Preferred Qualifications

- Experience creating content for SaaS, technology, or professional services sectors.
- Exposure to account-based marketing (ABM), lead generation, or sales enablement content.
- Familiarity with CRM or marketing automation tools such as HubSpot, Zoho, or Salesforce.
- Basic experience with video production, webinars, or social media content.
- Certifications in content marketing or SEO from recognized organizations like HubSpot, Google, or the Content Marketing Institute.
- A portfolio showcasing published B2B content work.

This is a full-time, onsite position based in Johar Town, Lahore, operating during night shift hours from Monday to Friday, 7 PM to 4 AM. Candidates looking to advance their career in content strategy within a dynamic B2B environment are encouraged to apply.