B2B Digital Content Executive

The B2B Digital Content Executive will play a crucial role in supporting the B2B Digital team by adapting and developing engaging content tailored specifically for the Canadian market. This position requires a strong blend of creative design, animation, and video production skills, along with the ability to create gamified experiences aligned with campaign objectives. The role also involves managing the setup of rewards on the B2B platform, overseeing content uploads, and targeting specific audience segments to maximize engagement and campaign effectiveness.

Key Responsibilities:
Content Adaptation: Develop and customize digital content including visuals, videos, and gamification elements for B2B platforms, ensuring alignment with campaign briefs and overall strategy.
Compliance & Governance: Ensure all content complies with brand guidelines, legal standards, and internal approval processes to maintain consistency and integrity.
Timely Delivery & Platform Management: Upload and deliver approved content to B2B platforms within set deadlines, ensuring smooth operation and availability.
Operation Support: Assist in customized content targeting and journey planning to enhance user experience and campaign impact.
Content Testing: Manage content uploads on the B2B platform, conduct A/B testing to evaluate different versions, and optimize content performance based on data insights.

Required Qualifications:
- Minimum of 4 years’ experience in digital content creation, visual design, video production, and gamification development, preferably within a creative digital agency environment.
- Strong graphic design capabilities with proficiency in Adobe Creative Suite tools such as Photoshop, Illustrator, Adobe Express, and Premiere Pro.
- Experience in building games or interactive content supported by gamification platforms and tools; playable experience is highly desirable.
- Solid copywriting skills with the ability to adapt and adjust copy to suit different formats and audiences.
- Hands-on experience managing content uploads and testing within B2B platforms, including familiarity with A/B testing methodologies.
- Demonstrated ability to quickly learn new software and effectively combine design creativity with data-driven insights.
- Highly organized, punctual, and hardworking with a proactive approach to problem-solving and project management.

Preferred Qualifications and Benefits:
Experience working in a dynamic, fast-paced digital environment and a background in creative agencies will be advantageous. The role offers the opportunity to work on innovative digital campaigns that blend design, animation, and gamification, contributing directly to business growth and customer engagement in the Canadian market. Candidates who thrive in collaborative settings and are eager to expand their technical and creative skill set will find this position rewarding.

This role is ideal for a motivated digital content professional seeking to leverage their design and technical expertise within a B2B context, driving impactful digital experiences that resonate with targeted audiences.