The B2B Digital Content Executive will play a crucial role in supporting the B2B Digital team by adapting and developing engaging digital content tailored for the Canadian market. This position requires a strong blend of design, animation, and video production skills, alongside the ability to create gamified experiences that align with campaign goals. The role also involves managing content uploads, setting up rewards on the B2B platform, and targeting content to specific audiences to maximize engagement and effectiveness.
Key Responsibilities:
Content Adaptation: Develop and customize digital content including visuals, videos, and gamification elements for B2B platforms based on campaign briefs and overall strategy.
Compliance & Governance: Ensure all content complies with brand guidelines, legal standards, and internal approval processes.
Timely Delivery & Platform Management: Upload and deliver approved content to B2B platforms within set deadlines, maintaining accuracy and quality.
Operation Support: Assist in customized content targeting and journey planning to enhance user experience and campaign performance.
Content Testing: Manage content uploads on the B2B platform, conduct A/B testing to evaluate different versions, and optimize content accordingly.
Required Qualifications:
- Minimum of 4 years’ experience in digital content creation, visual design, video production, and gamification development, preferably within a creative digital agency environment.
- Strong graphic design skills with proficiency in Adobe Creative Suite tools such as Photoshop, Illustrator, Adobe Express, and Premiere Pro.
- Experience in building games or interactive experiences supported by gamification platforms and tools is highly desirable.
- Solid copywriting skills with the ability to adapt and adjust copy to suit different formats and audiences.
- Hands-on experience managing content uploads and testing on B2B platforms, including familiarity with A/B testing methodologies.
- Demonstrated ability to quickly learn new software and integrate design with data-driven insights.
- Highly organized, punctual, and hardworking with a strong commitment to meeting deadlines and delivering quality work.
Preferred Qualifications and Benefits:
Experience with playable gamification content and interactive digital experiences will be an advantage, enhancing the ability to engage B2B audiences effectively. The role offers an opportunity to work in a dynamic digital environment where creativity and technical skills intersect, contributing directly to impactful marketing campaigns.
This position is ideal for a detail-oriented digital content professional who thrives in a fast-paced setting and enjoys combining creative design with strategic campaign execution.