B2B Lead Generation Specialist.

MotionGraphix specializes in creating product explainer videos for B2B SaaS companies, primarily targeting startups and software firms in the US and Canada. Our growth relies heavily on outbound email campaigns, which depend on high-quality, verified contact data. We are seeking a dedicated Lead Generation Specialist to join our team full-time at our Gulberg, Lahore office. This role involves identifying the right companies and decision-makers, verifying their contact information, and delivering accurate lead lists to support our outreach efforts. You will collaborate closely with the campaign team to refine targeting based on response data, ensuring your research directly contributes to meaningful client conversations. The position operates on a night shift schedule, starting at 6:00 PM, aligning with US business hours.

Key Responsibilities
- Research and compile targeted lead lists that align with our ideal customer profile, focusing on B2B SaaS and software companies with 5 to 200 employees in the US and Canada.
- Identify and verify business email addresses, maintaining bounce rates below 2% to ensure campaign effectiveness.
- Clean and manage lead data by removing duplicates, ensuring one contact per company per campaign, and formatting lists for seamless use by the outreach team.
- Work closely with the sales and marketing teams to analyze which segments generate responses and adjust lead generation strategies accordingly.

Required Qualifications
- Minimum of 2 years’ experience in B2B lead generation or lead research, particularly for outbound sales campaigns.
- Proficiency in using B2B lead databases and email verification tools to ensure data accuracy.
- Strong skills in managing large datasets within spreadsheets, including cleaning, sorting, deduplicating, and formatting.
- Excellent written English and meticulous attention to detail.
- Familiarity with the US SaaS market is highly advantageous.

Preferred Qualifications and Benefits
- This is a full-time, on-site role based in Gulberg, Lahore, with an 8-hour night shift starting at 6:00 PM to synchronize with US business hours.
- The salary is competitive and commensurate with experience.
- Candidates will have the opportunity to work in a dynamic environment where their contributions directly impact client acquisition and company growth.
- Shortlisted applicants will be invited for an interview and a practical test at our office.

Interested candidates should apply with a CV and a brief note outlining their lead generation experience, methods for ensuring data accuracy, and salary expectations. This role is ideal for someone who enjoys research, values precision, and wants to see their work translate into real business outcomes.