B2B Outreach Specialist

Located in Johar Town, Lahore, this full-time position seeks a B2B Outreach Specialist with approximately two years of experience to lead outbound outreach campaigns targeting potential business clients. The role focuses primarily on LinkedIn and email outreach, involving prospect research, lead-list building, campaign execution, personalized messaging, follow-ups, and generating qualified business opportunities for the sales team. The ideal candidate is organized, research-driven, and skilled at engaging B2B decision-makers through targeted, personalized cold outreach at a sustainable pace.

Key Responsibilities
- Research and identify potential B2B clients based on specific industries, markets, and company profiles.
- Build and maintain targeted prospect and lead lists.
- Identify relevant decision-makers and key contacts within target companies.
- Execute outbound campaigns via LinkedIn and email channels.
- Develop and personalize outreach messages tailored to each prospect and company.
- Manage campaign sequences, including follow-ups and responses.
- Maintain consistent communication with prospects throughout the outreach process.
- Monitor campaign performance metrics such as outreach volume, response rates, positive responses, meetings booked, and qualified leads.
- Keep accurate records of prospects, campaign activities, responses, and follow-ups.
- Continuously test and refine messaging, targeting, and outreach strategies based on campaign results.
- Research new industries, markets, and potential client segments to expand outreach efforts.
- Coordinate closely with the business development and sales teams when prospects show interest or become qualified leads.
- Provide regular reports on campaign performance and lead-generation activities.

Required Qualifications
- Approximately two years of hands-on experience in B2B outreach, lead generation, or sales development.
- Proven track record managing LinkedIn and cold email campaigns, with measurable results such as reply rates and meetings booked.
- Strong written English skills, capable of crafting clear, personalized, and professional outreach messages.
- Solid understanding of B2B prospecting, including building targeted lists, identifying decision-makers, and managing multi-step follow-up sequences.
- Familiarity with email outreach metrics (open rate, reply rate, positive reply rate, meeting conversion) and the ability to optimize campaigns accordingly.
- Experience using CRM systems or structured trackers to log and manage leads.
- Excellent organizational skills and discipline in follow-ups, with the ability to manage multiple campaigns and prospect lists simultaneously.
- Proficiency in Google Workspace and spreadsheet tools.
- Comfortable working toward monthly targets and providing weekly performance reports.

Preferred Qualifications
- Experience with LinkedIn Sales Navigator.
- Familiarity with cold-email or outreach automation platforms.
- Experience working with international B2B clients.
- Previous exposure to IT, software development, or digital services environments.
- Knowledge of CRM or lead-management systems.
- Strong understanding of basic email outreach metrics and how to interpret them for continuous improvement.

We are seeking a candidate who can consistently execute and enhance outbound campaigns beyond generic messaging. The successful applicant will be adept at researching prospects, building targeted lists, personalizing outreach, managing follow-ups, tracking campaign performance, and generating qualified leads to support the business development team. This role is fully on-site in Lahore and offers the opportunity to contribute directly to the growth of the company’s client base.