B2B SaaS Growth Marketing, SEO & Social Media Marketing Specialist

Abaska Technologies is seeking an experienced B2B SaaS Growth Marketing & SEO Specialist to lead the digital marketing and growth initiatives for its SaaS products, Gym Automate and Seamlessly POS. The ideal candidate will be responsible for elevating online visibility, brand awareness, organic traffic, qualified lead generation, and customer acquisition. This role demands hands-on expertise beyond basic social media management, encompassing SEO, LinkedIn marketing, content marketing, SaaS marketing, lead generation, and overall digital growth strategies.

Key Responsibilities

SEO & Organic Growth
- Develop and implement comprehensive SEO strategies tailored for Gym Automate and Seamlessly POS.
- Conduct keyword research to identify high-value commercial keywords.
- Execute on-page, technical, and off-page SEO optimizations.
- Optimize website pages, landing pages, metadata, headings, and content for search engines.
- Create SEO-focused content strategies and blog plans.
- Build high-quality backlinks and pursue digital PR opportunities.
- Monitor performance using Google Search Console, Google Analytics, and keyword ranking tools.
- Identify and act on opportunities to improve organic traffic and conversion rates.
- Perform competitor SEO analysis and develop counter-strategies.

SaaS & Content Marketing
- Design content strategies specifically for B2B SaaS products.
- Produce content addressing customer pain points, use cases, product features, and industry solutions.
- Develop comparison pages, alternative solution pages, and targeted landing pages.
- Coordinate the creation of blogs, case studies, customer success stories, and product guides.
- Collaborate with designers and developers to produce high-quality marketing assets.
- Continuously test and refine website messaging and conversion funnels.

LinkedIn Marketing
- Formulate and execute a LinkedIn growth strategy aligned with business goals.
- Manage the company’s LinkedIn presence and content calendar.
- Develop engaging content for both company and founder/CEO profiles.
- Research and engage with relevant business owners, decision-makers, and industry professionals.
- Build targeted B2B audiences and generate qualified leads.
- Monitor competitor activities and identify LinkedIn growth opportunities.

G2 & Software Review Platforms
- Create, optimize, and manage G2 profiles for the SaaS products.
- Develop strategies to increase authentic customer reviews and product visibility.
- Manage profiles on platforms like G2, Capterra, GetApp, and other software directories.
- Identify relevant software categories and comparison opportunities.
- Monitor reviews, rankings, visibility, and leads generated through these platforms.

Social Media Marketing
- Manage and grow the social presence of Gym Automate and Seamlessly POS across LinkedIn, Facebook, Instagram, YouTube, TikTok, X, and other relevant platforms.
- Develop content calendars, campaigns, product education content, short-form videos, graphics, product updates, customer stories, and industry-focused content.
- Focus on achieving qualified reach and business growth rather than just increasing follower counts.

Lead Generation & Digital Marketing
- Design campaigns to generate qualified leads for both products.
- Explore new marketing channels and growth opportunities.
- Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns as appropriate.
- Optimize campaigns based on measurable business outcomes.
- Develop lead-generation funnels from traffic acquisition to demo/trial and customer conversion.
- Track and report on marketing performance metrics.

AI Search / AEO
- Develop strategies to enhance product visibility on AI-powered search and discovery platforms.
- Optimize content for AI search engines, answer engines, and emerging search technologies.
- Identify opportunities for Gym Automate and Seamlessly POS to appear in AI-generated recommendations and search results.

Required Qualifications
- Proven experience in B2B SaaS marketing with a strong focus on SEO and digital growth.
- Hands-on expertise in SEO (technical, on-page, off-page), content marketing, and lead generation.
- Experience managing LinkedIn marketing and building B2B audiences.
- Familiarity with software review platforms such as G2, Capterra, and GetApp.
- Ability to develop and optimize paid advertising campaigns on Google, Meta, and LinkedIn.
- Strong analytical skills and experience with tools like Google Analytics and Google Search Console.
- Excellent communication and collaboration skills.

Compensation and Work Location
The position offers a monthly salary ranging from Rs 75,000 to Rs 120,000. This is an in-person role based at the company’s office.

Abaska Technologies is committed to driving growth through innovative marketing strategies and welcomes candidates who are passionate about scaling SaaS products in competitive markets.