B2C Digital Product Marketing Executive

Convertt, a Lahore-based software house and CRO agency serving clients across the US, UK, and the Middle East, is seeking a B2C Digital Product Marketing Executive with at least one year of experience. The ideal candidate will have expertise in digital product marketing, performance marketing, and Meta Ads (Facebook and Instagram Ads). This role involves positioning digital products effectively, running targeted campaigns that convert consumers into paying customers, and owning the go-to-market strategy to drive actual sales rather than just clicks. The position is full-time and on-site at Mega Tower, Main Boulevard Gulberg, Lahore, with a competitive salary range of PKR 60,000 to 75,000 based on skills and experience.

Key Responsibilities

- Own all aspects of B2C digital product marketing, including positioning, messaging, value propositions, pricing, and offers for each product.
- Plan and execute go-to-market campaigns and product launches from start to finish, covering offer creation, audience targeting, creative development, budgeting, and follow-up.
- Manage, launch, and optimize Meta Ads campaigns (Facebook and Instagram) focused on customer acquisition and direct sales, utilizing retargeting and lookalike audiences.
- Develop and refine the entire sales funnel, including ads, landing pages, checkout processes, and email/WhatsApp follow-ups to maximize conversion rates.
- Write compelling ad copy, landing pages, product descriptions, and promotional content designed to convert visitors into paying customers.
- Engage directly with customers by responding to inquiries and DMs, handling objections, and closing sales.
- Monitor key performance indicators such as CPA, CAC, ROAS, conversion rates, average order value, and customer lifetime value, reallocating budgets toward the most effective channels.
- Conduct A/B testing on creatives, audiences, offers, and landing pages to continuously improve campaign performance.
- Collaborate with designers to brief and review ad creatives and short-form videos (Reels) before launch.
- Research competitors, consumer trends, and pricing strategies to refine product positioning and provide weekly sales and revenue reports.

Required Qualifications

- Minimum of 1 year of experience in B2C digital product marketing, performance marketing, or e-commerce marketing.
- Hands-on experience with Meta Ads Manager, including Facebook Ads, Instagram Ads, and Pixel/Conversions API, managing your own budget and delivering measurable results.
- Proven track record of generating and closing real sales through campaigns or direct customer interactions.
- Strong English copywriting skills for ads, landing pages, and product pages.
- Data-driven mindset with the ability to analyze and act on metrics such as CPA, CAC, ROAS, and conversion rates.
- Proficiency in Excel or Google Sheets for data tracking and analysis.
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field, or equivalent practical experience.

Preferred Qualifications

- Experience marketing digital products such as apps, SaaS, online courses, templates, or e-commerce/D2C brands.
- Familiarity with selling to international markets including the US, UK, and Middle East.
- Exposure to Google Ads, TikTok Ads, or email marketing platforms like Klaviyo or Mailchimp.
- Knowledge of Google Analytics, Shopify, or landing page builders.
- Basic skills in Canva or CapCut for quick creative mock-ups.

What We Offer

- Competitive salary between PKR 60,000 and 75,000, commensurate with skills and experience.
- Ownership of real advertising budgets and full responsibility for digital product marketing from day one.
- Opportunity to work with international clients and gain exposure to global markets.
- Career progression toward senior roles in digital marketing and growth.
- A professional, supportive, and collaborative team environment.

This role offers a unique opportunity to take charge of digital product marketing in a dynamic, international setting. Candidates eager to grow their career and make a measurable impact are encouraged to apply.