B2C Digital Product Marketing Executive

Convertt, a Lahore-based software house and CRO agency serving clients across the US, UK, and the Middle East, is seeking a B2C Digital Product Marketing Executive with at least one year of experience. The ideal candidate will have hands-on expertise in digital product marketing, performance marketing, and Meta Ads (Facebook and Instagram Ads). This role involves owning the go-to-market strategy for digital products, running campaigns that not only generate clicks but also convert consumers into paying customers. The position is full-time and on-site at Mega Tower, Main Boulevard Gulberg, Lahore, with a salary range of PKR 60,000 to 75,000 based on skills and experience.

Key Responsibilities

- Own all aspects of B2C digital product marketing including positioning, messaging, value propositions, pricing, and promotional offers for each product.
- Plan and execute end-to-end go-to-market campaigns and product launches, managing offers, target audiences, creatives, budgets, and follow-up activities.
- Launch, manage, and optimize Meta Ads campaigns (Facebook and Instagram) focused on customer acquisition and direct sales, including retargeting and lookalike audience strategies.
- Develop and refine the entire sales funnel, from ads to landing pages, checkout processes, and email/WhatsApp follow-ups, to maximize conversion rates.
- Write compelling ad copy, landing pages, product descriptions, and promotional content that effectively convert visitors into customers.
- Engage directly with customers by responding to inquiries and DMs, handling objections, and closing sales.
- Monitor key performance indicators such as CPA, CAC, ROAS, conversion rates, average order value, and customer lifetime value, reallocating budgets to the most effective campaigns.
- Conduct A/B testing on creatives, audiences, offers, and landing pages to continuously improve campaign performance.
- Collaborate with designers to brief and review ad creatives and short-form videos (Reels) before launch.
- Research competitors, consumer trends, and pricing strategies to enhance product positioning and provide weekly sales and revenue reports.

Required Qualifications

- Minimum of 1 year experience in B2C digital product marketing, performance marketing, or e-commerce marketing.
- Proven hands-on experience with Meta Ads Manager, including Facebook Ads, Instagram Ads, and Pixel/Conversions API, managing your own budget and delivering measurable results.
- Demonstrated ability to generate and close real sales through campaigns or direct customer interaction.
- Strong English copywriting skills for ads, landing pages, and product pages.
- Data-driven mindset with comfort analyzing CPA, CAC, ROAS, and conversion rates.
- Proficiency in Excel or Google Sheets for data tracking and analysis.
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field, or equivalent practical experience.

Preferred Qualifications

- Experience marketing digital products such as apps, SaaS, online courses, templates, or e-commerce/D2C brands.
- Experience selling to international markets including the US, UK, and Middle East.
- Familiarity with Google Ads, TikTok Ads, or email marketing platforms like Klaviyo or Mailchimp.
- Knowledge of Google Analytics, Shopify, or landing page builders.
- Basic skills in Canva or CapCut for quick creative mock-ups.

What We Offer

- Competitive salary ranging from PKR 60,000 to 75,000 based on experience and skills.
- Ownership of real advertising budgets and full responsibility for digital product marketing from day one.
- Exposure to international clients and diverse markets.
- Opportunities for career advancement toward senior digital marketing and growth roles.
- A professional, collaborative, and supportive team environment.

This role offers a unique opportunity to drive impactful marketing campaigns and grow within a dynamic company serving global markets.