Book Marketing and PR Specialist

We are seeking an experienced Book Marketing, Amazon Listing, and PR Specialist to support the launch, promotion, and growth of a new book across Amazon and various other channels. This hybrid role requires a proactive professional who can manage all aspects of book marketing, from optimizing Amazon listings to securing media opportunities, with the goal of increasing the book’s visibility, credibility, and sales. The ideal candidate will have a strong background in Amazon SEO, author promotion, and outreach, and be capable of working independently to deliver measurable results quickly.

Key Responsibilities

- Create and optimize the Amazon book listing, including crafting the title, subtitle, description, keywords, categories, and author information to maximize appeal and discoverability.
- Implement Amazon SEO best practices to improve the book’s ranking and visibility on the platform.
- Develop and execute a comprehensive book marketing and launch strategy tailored to the target audience.
- Research and identify relevant podcasts, speaking engagements, conferences, and media outlets that align with the book’s themes and target readers.
- Conduct outreach to podcast hosts, event organizers, influencers, and media contacts to secure promotional opportunities.
- Increase the book’s visibility, credibility, and sales through strategic marketing efforts and relationship building.
- Design and manage promotional campaigns and marketing materials as needed to support the launch and ongoing promotion.
- Monitor the performance of the Amazon listing and recommend continuous improvements based on data and trends.
- Track all outreach efforts, bookings, marketing activities, and results to ensure accountability and optimize future campaigns.
- Support the author’s personal branding and enhance their online presence to complement book marketing efforts.

Required Qualifications

- Proven experience in book marketing, Amazon KDP or Amazon book listings, public relations, or author promotion.
- Strong understanding of Amazon SEO, including keyword research, category selection, and listing optimization techniques.
- Demonstrated ability to secure podcast appearances and speaking engagements is highly preferred.
- Excellent English communication skills, both written and verbal, with a talent for effective outreach and relationship management.
- Strong research skills, networking abilities, and persistence in follow-up communications.
- Ability to work independently, manage multiple tasks, and deliver results within tight timelines.
- Previous experience promoting books or authors is a significant advantage.

This role offers the opportunity to take full ownership of the book marketing project, focusing on Amazon listing optimization, podcast and media outreach, speaking opportunities, and enhancing overall author visibility. The successful candidate will play a key role in driving the book’s success and expanding its reach to a wider audience.