Book Marketing & PR Specialist

We are seeking a skilled Book Marketing, Amazon Listing, and PR Specialist to join our team in a hybrid role starting immediately. The ideal candidate will play a crucial role in launching, promoting, and expanding the reach of a new book across Amazon and various other platforms. This position requires a proactive individual who can manage the entire marketing process, from optimizing the Amazon listing to securing media opportunities and enhancing the author’s overall visibility.

Key Responsibilities

- Create and optimize the Amazon book listing, including crafting the title, subtitle, description, keywords, categories, and author information to maximize appeal and accuracy.
- Implement Amazon SEO best practices to improve the book’s discoverability and ranking on the platform.
- Develop and execute a comprehensive book marketing and launch strategy tailored to target audiences.
- Research and identify relevant podcasts, speaking engagements, conferences, and media outlets that align with the book’s themes and target market.
- Conduct outreach to podcast hosts, event organizers, influencers, and media contacts to secure promotional opportunities.
- Enhance the book’s visibility, credibility, and sales performance on Amazon through targeted campaigns.
- Design and produce promotional materials and marketing campaigns as needed to support the book launch.
- Monitor the performance of the Amazon listing regularly and recommend data-driven improvements.
- Track and report on outreach efforts, bookings, marketing activities, and overall results to ensure transparency and effectiveness.
- Assist the author in building personal branding and increasing online presence to complement book promotion efforts.

Required Qualifications

- Demonstrated experience in book marketing, Amazon KDP or Amazon book listing optimization, public relations, or author promotion.
- Strong knowledge of Amazon SEO, including keyword research, category selection, and listing optimization techniques.
- Proven ability to secure podcast appearances and speaking engagements is highly desirable.
- Excellent written and verbal communication skills in English, with the ability to conduct professional outreach.
- Strong research skills combined with effective networking and follow-up capabilities.
- Self-motivated and able to work independently while delivering timely results.
- Prior experience promoting books or authors is considered a significant advantage.

This role demands someone who can take full ownership of the project, ensuring the Amazon listing is optimized, marketing strategies are executed effectively, and outreach efforts lead to meaningful opportunities. The successful candidate will be instrumental in driving the book’s success and enhancing the author’s profile across multiple channels.