Brand Activation Staff

Rabaat, a leading digital food review and discovery platform, is seeking energetic and confident Brand Activation Staff to represent the brand at various high-traffic locations across Lahore. This role involves engaging with the public at universities, events, malls, food festivals, restaurants, and other venues to promote the Rabaat app. The ideal candidate will be friendly, approachable, and able to clearly communicate the app’s features and benefits, encouraging downloads and registrations. This is a field-based, event-focused position requiring flexibility to work at different locations and times, including weekends and short-term campaigns.

Key Responsibilities
- Represent Rabaat professionally during promotional events and activations.
- Promote the Rabaat application to students, food enthusiasts, and the general public.
- Approach individuals confidently and explain how the Rabaat app works.
- Encourage app downloads and user registrations.
- Guide users through the app’s key features and functionalities.
- Promote ongoing campaigns, offers, rewards, and activities.
- Distribute flyers, QR codes, and other marketing materials.
- Engage audiences through interactive games, challenges, and activities.
- Assist with university and campus activations as well as food events and restaurant promotions.
- Collect basic campaign data, including the number of people approached, app downloads, registrations, and leads.
- Capture photos and short videos during activations when required.
- Maintain a professional and positive demeanor while representing the brand.
- Coordinate with event supervisors and the marketing team.
- Adhere to event schedules, dress codes, and campaign guidelines.
- Submit brief activity reports after each activation.

Required Qualifications
- Strong communication and interpersonal skills.
- Confidence and comfort in approaching and engaging new people.
- Friendly, energetic, and presentable personality.
- Ability to clearly explain information and app features.
- Comfortable working in public and crowded environments.
- Willingness to work outdoors and travel to various locations within Lahore.
- Punctuality and a responsible work ethic.
- Ability to work effectively as part of a team.
- Open to students and fresh graduates.
- Previous experience in brand activation, promotions, events, sales, or marketing is advantageous but not mandatory.

Preferred Qualifications and Benefits
While prior experience in related fields such as event support, field marketing, or customer engagement is a plus, Rabaat welcomes enthusiastic candidates eager to learn and grow. This role offers valuable exposure to marketing and brand activation activities, ideal for those seeking internships or part-time work in a dynamic environment. Working hours and locations will vary depending on the campaign, providing diverse field experience.

This position is event-based, part-time, and temporary, with opportunities to work full-time or as an intern. The work is conducted in person across multiple venues, including universities, malls, food streets, festivals, corporate events, exhibitions, and outdoor marketing activations. Candidates should be prepared for flexible schedules and a fast-paced, engaging work environment.