We are seeking a Brand Executive to support the marketing and brand promotion efforts for our exhibitions, conferences, and events. This role involves executing marketing campaigns, managing digital marketing and social media activities, coordinating content, and collaborating closely with internal teams, external agencies, exhibitors, and sponsors to ensure successful event promotion.
Key Responsibilities
- Execute marketing and brand campaigns specifically tailored for exhibitions and events.
- Manage EXPROM and VISPROM activities along with event promotional campaigns.
- Coordinate social media channels, email marketing, digital advertising, and website promotions to maximize reach.
- Collaborate with design, digital, sales, operations teams, and external agencies to deliver campaigns within deadlines.
- Coordinate announcements related to exhibitors, sponsors, speakers, and partners.
- Assist in developing content for social media posts, emailers, websites, and other promotional materials.
- Monitor campaign performance metrics including leads, registrations, reach, engagement, and conversions.
- Maintain marketing calendars, campaign trackers, and prepare performance reports.
- Support on-ground branding and marketing activities during events to ensure brand visibility.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2 to 4 years of experience in marketing, exhibitions, events, advertising, or digital marketing.
- Strong understanding of social media platforms and digital marketing strategies.
- Excellent communication, coordination, and organizational skills.
- Ability to manage multiple campaigns and meet tight deadlines.
- Familiarity with Meta Ads, Google Ads, LinkedIn, GA4, email marketing, and CRM tools is an advantage.
- Prior experience in the exhibition or event industry is preferred.
Preferred Qualifications and Benefits
- Experience working with agencies and cross-functional teams to execute integrated marketing campaigns.
- Exposure to lead generation and analytics to optimize campaign effectiveness.
- Hands-on knowledge of brand management and event marketing best practices.
- The position offers a monthly salary starting from Rs 75,000.
- This is an in-person role requiring presence at the designated work location.
This opportunity is ideal for a motivated marketing professional looking to grow their expertise in event-driven brand promotion and digital marketing within a dynamic and fast-paced environment.