Brand Manager– Biologics & Biosimilars

The Brand Manager – Biologics & Biosimilars will be responsible for developing and implementing the commercial strategy for the biologics and biosimilars portfolio in Pakistan, with a primary focus on oncology and specialty care. This role involves leading brand planning, market development, launch readiness, and stakeholder engagement while collaborating closely with Sales, Medical, Regulatory, Market Access, Supply Chain, and Finance teams. The Brand Manager will drive awareness, differentiation, adoption, and sustainable growth of biologic and biosimilar products in a competitive and evolving healthcare market.

Key Responsibilities:
- Develop and execute annual brand strategies and tactical plans for the biologics and biosimilars portfolio.
- Define brand positioning, value propositions, customer segmentation, targeting, key messages, and performance objectives.
- Lead market development initiatives for originator biologics and biosimilars, focusing on oncology and specialty-care markets.
- Analyze market dynamics, treatment pathways, competitor activities, customer needs, access barriers, pricing trends, and growth opportunities.
- Oversee commercial launch planning and ensure launch readiness for new biologic and biosimilar products.
- Coordinate cross-functional launch activities involving Commercial, Medical, Regulatory, Market Access, Supply Chain, and Finance teams.
- Develop healthcare professional (HCP) engagement and educational initiatives to foster understanding, confidence, and adoption of biologics and biosimilars.
- Build and maintain strong relationships with key stakeholders, including specialists, healthcare institutions, key opinion leaders, and decision-makers.
- Design and implement promotional campaigns, scientific-commercial communication, and customer engagement initiatives aligned with local regulations and company compliance standards.
- Monitor brand performance, market share, customer adoption, competitive developments, and execution effectiveness.
- Translate market insights and customer feedback into actionable brand strategies and commercial initiatives.
- Support forecasting, demand planning, budgeting, performance tracking, and business reviews for the portfolio.
- Collaborate with regional and global teams to tailor broader biologics and biosimilars strategies to the Pakistan market.
- Drive cross-functional alignment and ensure effective execution of brand priorities.

Required Qualifications:
- Bachelor’s degree in Pharmacy, Life Sciences, Business Administration, Marketing, or a related field.
- 3–5 years of experience in pharmaceutical marketing, brand management, or a related commercial role.
- Minimum 2 years of relevant experience in oncology.
- Strong understanding of oncology customers, treatment pathways, healthcare stakeholders, and market dynamics.
- Good knowledge of the Pakistan pharmaceutical and healthcare environment, including institutional business, procurement, access, and reimbursement dynamics.
- Experience in competitive analysis, market research, customer insights, forecasting, and commercial planning.
- Fluent English language skills.

Preferred Qualifications and Benefits:
- MBA or relevant postgraduate qualification is preferred.
- Experience with originator biologics and/or biosimilars is highly desirable.
- Background in specialty-care marketing, product launches, market development, or lifecycle management is advantageous.
- Understanding of key commercial considerations for biologics and biosimilars, including differentiation, physician confidence, patient access, switching considerations, pricing, and competitive positioning.
- Strong strategic marketing and brand management capabilities.
- Excellent analytical, commercial, and financial acumen.
- Outstanding stakeholder management and cross-functional leadership skills.
- Effective communication, presentation, and influencing abilities.
- Ability to convey the clinical and commercial value of biologic and biosimilar therapies.
- High level of ownership, accountability, agility, and execution discipline.
- Capacity to operate effectively in a complex, competitive, and rapidly evolving market environment.
- Regular domestic travel may be required to support customer engagement, field execution, key accounts, and business priorities.

This role primarily supports the biologics and biosimilars portfolio with a strong emphasis on oncology and specialty care. The Brand Manager will be instrumental in building effective strategies for both originator biologics and biosimilars, ensuring successful launches, market development, stakeholder engagement, access, adoption, and long-term brand growth.