Brand Manager – Belleza

We are seeking a dynamic and experienced Brand Manager to lead and elevate our brand presence within the fashion and apparel industry. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market expansion, and business growth. This role requires a strong understanding of women’s fashion, consumer behavior, and retail dynamics, along with the ability to collaborate effectively across multiple departments to deliver impactful campaigns and product launches.

Key Responsibilities

- Develop and implement brand strategies, annual brand plans, and marketing calendars to align with business objectives.
- Lead the planning and execution of seasonal campaigns, product launches, promotions, and brand activations to maximize market impact.
- Drive brand positioning and consumer engagement initiatives to strengthen market presence and expand target audiences.
- Analyze consumer behavior, competitor activities, and emerging fashion trends to inform strategic decisions.
- Collaborate closely with cross-functional teams including Design, Merchandising, Product Development, Sales, Retail, and Supply Chain to ensure cohesive brand messaging and execution.
- Monitor sales performance, brand KPIs, category growth, and marketing ROI to evaluate campaign effectiveness and identify opportunities for improvement.
- Oversee digital marketing efforts, including social media, influencer partnerships, and ATL/BTL initiatives, to enhance brand visibility and engagement.
- Manage brand budgets efficiently and prepare detailed performance reports for senior management review.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Business Administration, Fashion Management, Textile, or a related discipline.
- 5 to 8 years of relevant experience in Brand Management, preferably within the Fashion, Apparel, Garments, Retail, or FMCG sectors.
- Strong knowledge of women’s fashion trends, consumer behavior, retail market dynamics, and competitive landscape.
- Excellent analytical skills combined with effective communication, presentation, and stakeholder management abilities.
- Commercially minded with a focus on driving brand growth and achieving measurable business results.

Preferred Qualifications and Location

- Candidates based in Lahore are preferred due to the location of the head office.
- The position is located at the Head Office in Quaid-e-Azam Industrial Estate, Kot Lakhpat, Lahore.

This role offers the opportunity to work in a vibrant and fast-paced environment where strategic thinking and creativity are highly valued. If you are passionate about brand management and ready to contribute to a growing fashion brand, we encourage you to apply.