Brand Manager

Xcelerate Brands is a dynamic partner to consumer brands aiming to expand their market presence rather than simply maintain it. The company specializes in managing comprehensive eCommerce operations across major platforms such as Amazon, Walmart, TikTok Shop, eBay, and Shopify. This includes handling product listings, advertising, inventory management, and fulfillment. With a portfolio of over 100 brands and more than $500 million in managed revenue, Xcelerate Brands emphasizes data-driven performance and rapid growth. On average, brands collaborating with the company experience over 114% growth within six months, driven by a culture focused on experimentation, optimization, and measurable results.

Key Responsibilities
The Brand Manager will be responsible for overseeing the performance and growth of assigned brands across key online marketplaces and direct-to-consumer channels. This includes managing product positioning, content creation, and brand messaging to ensure consistency and impact across platforms such as Amazon, Walmart, TikTok Shop, eBay, and Shopify. Daily tasks involve analyzing sales and marketing performance data, optimizing product listings and advertising campaigns, coordinating inventory and pricing strategies, and collaborating with internal teams to implement brand growth initiatives. The role requires regular review of data dashboards to identify opportunities, develop testing roadmaps, and communicate findings and next steps to stakeholders. Additionally, the Brand Manager will monitor competitive activity, maintain brand guidelines, and support strategic initiatives aimed at increasing market share.

Required Qualifications
Candidates should have experience in brand management, including product positioning and maintaining consistent brand messaging across digital channels. Proficiency in eCommerce operations such as marketplace optimization, listings management, pricing strategy, and inventory coordination is essential. Strong skills in data analysis and performance reporting are required to leverage insights for marketing and merchandising decisions. Knowledge of digital marketing and advertising tactics—including paid media, promotions, and conversion optimization on major marketplaces—is important. Excellent written and verbal communication skills are necessary for presenting recommendations and collaborating effectively with cross-functional teams. The ability to work independently in a remote environment, manage multiple brands or projects simultaneously, and prioritize tasks in a fast-paced setting is critical. Experience with platforms like Amazon Seller/Vendor Central, Walmart Marketplace, and Shopify is highly beneficial. A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is required.

Preferred Qualifications and Benefits
A background in consumer products, retail, or performance-focused eCommerce is considered a plus. The role offers the opportunity to work remotely within a fast-growing company that values innovation and measurable growth. Xcelerate Brands fosters a culture of experimentation and continuous improvement, providing a stimulating environment for professionals passionate about driving brand success in the digital marketplace.