Brand Manager

This role places you at the heart of our creative process, ensuring alignment between our in-house brand and client brands across design, content, video, and performance. When multiple team members contribute to a campaign, you are the key driver who unifies these efforts into a single, cohesive idea that delivers impact.

Key Responsibilities
- Own the brand strategy, positioning, and identity for Design District as well as assigned client brands.
- Serve as the liaison between design, content, video, performance, and SEO teams to ensure all work is delivered as a unified output.
- Develop, maintain, and enforce brand guidelines, tone of voice, and asset libraries.
- Review and approve creative, design, and video deliverables to ensure they meet brand standards before client presentation.
- Translate client objectives into clear, actionable creative briefs that guide the team’s execution.
- Plan and manage campaign calendars to keep launches, content, and media activities synchronized.
- Present and defend creative work during client meetings and monitor brand performance through engagement metrics, share of voice, and campaign results.

Required Qualifications
- Minimum of 4 years’ experience in brand management, brand strategy, or senior account management, preferably within an agency environment.
- Strong working knowledge across design, video, photography, and copywriting. While hands-on execution is not required, the ability to provide precise direction and distinguish quality work is essential.
- Demonstrated experience managing multiple brands or clients simultaneously.
- Excellent writing and presentation skills, capable of preparing briefs in the morning and confidently leading client discussions in the afternoon.
- Proficiency with design and project management tools such as Figma, Adobe Creative Suite, Asana, ClickUp, or Notion.
- Ability to interpret performance data and link insights back to creative decisions.

Preferred Qualifications and Benefits
- Experience launching a brand from the ground up is a strong advantage.
- Background in design or video production is beneficial.
- Familiarity with incorporating AI tools into the creative workflow is considered a plus.
- Monthly compensation ranges from Rs80,000 to Rs130,000.
- The position requires in-person work based in Karachi, Gulshan-E-Iqbal, with candidates expected to reliably commute or relocate prior to starting.
- Candidates should be open to night shift work if required.

Applicants will be asked to provide details on their years of agency-side brand management experience, current and expected salary, and willingness to work night shifts during the application process. This is a dynamic opportunity for a skilled brand professional to lead and unify creative efforts across multiple disciplines while driving brand success.