Brand Manager

We are looking for a dynamic and results-driven Brand Manager based in Karachi with 4-6 years of experience, preferably within the FMCG sector. The ideal candidate will have a proven track record of developing and executing effective brand strategies that drive growth and strengthen market positioning. This role requires close collaboration with multiple departments including sales, trade, retail, and e-commerce to ensure consistent brand messaging and successful marketing campaign execution. The Brand Manager will also play a key role in creative development, consumer engagement, and measuring brand performance to support business objectives in a competitive market environment.

Key Responsibilities
- Develop and implement comprehensive brand strategies to enhance brand equity and market share.
- Manage and oversee marketing campaigns across ATL (Above The Line) and BTL (Below The Line) channels.
- Collaborate with cross-functional teams such as sales, trade, retail, and e-commerce to ensure alignment and consistency in brand communication.
- Analyze market trends, consumer insights, and competitive activities to identify growth opportunities.
- Lead creative ideation and support the development of marketing materials and digital advertising initiatives.
- Monitor and measure brand performance using marketing analytics tools to optimize campaign effectiveness.
- Support e-commerce and online marketing campaigns to expand digital presence and consumer engagement.
- Provide marketing and sales support across trade, retail, and e-commerce platforms.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Foster strong team collaboration and demonstrate leadership in driving brand initiatives.

Required Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 4-6 years of relevant experience in Brand Management or a similar marketing role, with a strong preference for candidates who have worked in top FMCG companies in Pakistan.
- Proven expertise in brand strategy, brand development, and market positioning.
- Hands-on experience with ATL and BTL marketing activities.
- Strong skills in marketing analytics, consumer insights, and brand performance measurement.
- Experience in campaign management, creative ideation, and digital advertising.
- Familiarity with supporting e-commerce and online marketing campaigns.
- Understanding of marketing and sales support across trade, retail, and e-commerce channels.
- Intermediate knowledge of design and creative development processes.
- Excellent communication, leadership, and teamwork abilities.
- Ability to multitask, prioritize, and work efficiently under tight deadlines.

This opportunity offers the chance to contribute to a leading FMCG brand’s growth by leveraging your marketing expertise and strategic thinking. If you meet the above criteria and are ready to take on a challenging and rewarding role, we encourage you to apply.