We are seeking a creative, hands-on, and commercially minded Brand & Packaging Designer to enhance and strengthen the visual identity of our bakery business, operating under the name Bread Shop. This role involves developing branding and packaging solutions that reflect the quality and appeal of our products, while also managing retail branding across our Cash & Carry stores and creating engaging digital creative assets.
Key Responsibilities
- Develop and refine the overall brand identity of the bakery, including logo design, color schemes, typography, and visual guidelines to ensure consistency and recognition.
- Design packaging for a variety of bakery products such as bread, cakes, pastries, biscuits, and cookies, establishing a cohesive packaging system across the entire product range.
- Create branding elements, signage, displays, and point-of-sale (POS) materials for our Cash & Carry retail locations.
- Produce digital creative assets for social media, websites, and promotional campaigns to support marketing efforts.
- Design marketing collateral including posters, flyers, menus, banners, and other promotional materials that align with the brand’s visual identity.
- Prepare production-ready artwork and coordinate with printers and packaging suppliers to ensure quality and timely delivery.
- Maintain brand consistency across packaging, retail stores, and digital platforms.
- Collaborate closely with management and internal teams to translate business requirements into compelling and effective creative designs.
Required Qualifications
- Bachelor’s degree or diploma in Graphic Design, Visual Communication, Fine Arts, Marketing, or a related discipline.
- Minimum of 3 years of professional experience in branding, graphic design, packaging, retail, FMCG, food, or related industries.
- Strong portfolio showcasing expertise in branding, packaging, and retail design.
- Proficiency in Adobe Illustrator, Photoshop, and InDesign.
- Solid understanding of typography, layout, color theory, composition, and print production processes.
- Exceptional attention to detail with the ability to deliver production-ready artwork.
- Creative mindset combined with commercial awareness, capable of managing projects independently from concept through to completion.
- Ability to handle multiple design projects simultaneously while meeting deadlines.
Preferred Qualifications
- Experience working with bakery, food, FMCG, or retail brands is highly advantageous.
This position offers the opportunity to play a pivotal role in shaping the visual presence of a growing bakery brand, contributing to both physical retail environments and digital platforms. If you are passionate about design and eager to take ownership of impactful creative projects, this role is an excellent fit.